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Executive Voice

Marketing Expert Shawn Severs Shares His Multi Million Dollar Media Buying Strategy

In today’s media-dominated world, buyers have a plethora of options. The same product is available from dozens of different companies. You can compare prices, quality, and read numerous reviews on various websites. It is becoming increasingly difficult to persuade clients to buy from you. 

Amid the digitized chaos, more and more companies rely on the expertise of competent marketing agencies specializing in driving businesses toward ever-increasing success. Storyline Marketing agency has a proven track record of being just such.

Meet the Company’s Founder: Shawn Severs

Shawn Severs is a serial entrepreneur. Never satisfied with the formal ways of learning, he dedicated his years of youth to mastering state-of-the-art online marketing techniques for accelerating any business. Now he has something to be proud of – Shawn founded the Storyline Marketing Agency, a firm with a proven track record of success in scaling businesses through strategic marketing assets.

Shawn Severs shared with us the essential tips and tricks for any brand’s success in today’s overly digitized world.

Build Brand Loyalty

A good marketer is also a mathematician. He tries to bring every behavioral indicator of the client under his own index, and loyalty is no exception. Apple fans are the most striking example of customer loyalty. Every time a new iPhone is released, entire lines form in major cities for the sole purpose of purchasing a new product a few hours before others. And there’s a whole army of them. They will buy a new product regardless of how cool it is made, what was added to it, how convenient it is, how much it costs, and so on.

“Aligning your brand’s authentic voice with the customers’ expectations requires careful consideration of all available marketing assets as well as the historical setting your business lives in”, says Shawn.

Create the Best Story for Your Brand

A brand story influences the emotions and feelings that make the consumer prefer a particular product over others. These emotions are encoded in the history of the brand, its philosophy and values, certain symbols that are associated with it.

“Just because you possess a large budget and can throw money into your marketing campaigns, doesn’t translate into large-scale profits and brand awareness online.”You must speak the language of the individual”, says Shawn.

A compelling narrative style will entice new customers to try your brand. People are looking for something to help them solve a problem or to enrich their lives in some way. It is your responsibility as a retailer to figure out how to ensure this in a way that makes clients feel good about themselves and their decision.

Use Best Advertising Strategies 

The most serious hindrance to effective marketing nowadays is that many people are unaware of the cutting-edge marketing tools out there designed to proliferate success for any business.

“When you work with Storyline Marketing you not only understand how we increase conversions with our strategy. You learn something new about your customer base you never knew existed as they express themselves on these apps giving you golden information.

John Wick Status is what we call it”, says Shawn.

The Right Mindset Is Key

A person is shackled by negative emotions. In this state, he is unable to make quick decisions that are constructive. Consider the following scenario: you are alone in the forest. Dark. There is a wolf in front of you, ready to attack you. How is your mind working right now? Fear has rendered you immobile. You only have one thought in your head, and that is to run. However, in such a situation, it would be better to consider other options, such as climbing a tree or defending with a stick… However, you are enslaved by negative thoughts, and the path to constructiveness is closed to you.

Depending on how you think – positively or negatively, the model of your future life is formed.

Shawn put it perfectly: “Regardless of the career path you pursue, even if you’re unsure of certain things, give yourself time for split tests and assessments. If it feels right, double down. If it doesn’t, after a comfortable time frame move on, and never assess it as a loss. View it as an adventure you’re traveling on”.

Should you wish to delve deeper into the inventive online marketing strategies for scaling your business, contact Storyline Marketing agency to see how it can assist your quest in many ways. 


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