Matthew Sierawski owns Legend Marketing, which is a Facebook advertising agency that solely works with online e-commerce brands. He has worked with some incredible brands and influencers over the past 4 years since starting his agency. Matthew states, “We take pride in being an ethical marketing firm and we only dedicate our time to those we can truly help. We aren’t in the business of marketing, but in the business of generating revenue for our clients.” In this read you will learn what it truly takes to grow your brand with Facebook Ads.
Starting a new Facebook Ad account with a new brand is probably the hardest thing an entrepreneur can do. If you’re bootstrapping it’s going to be 100 times harder. So with that being said, what is the best way to get started on Facebook with a lower ad budget and zero data?
1. Lead Generation.
Instead of jumping the gun right away on Direct Response campaigns Matthew highly recommends business owners to take a different approach. If you have your core email marketing and SMS flows in place you will have a higher probability of getting sales. These will get your ideal customers to opt-in to either a lead magnet, a free plus shipping offer with a subscription model attached, or a giveaway. This is the cheapest method to get new customers into your ecosystem. You’re way better off focusing your efforts on getting as many ideal customers into your ecosystem as you can. It’s a long term play, but the value in owning your own lists are priceless. This method is also a great way to start collecting data for your own brand.