Connect with us
Apply Now


Media Contact Database: How to Create a List Of Journalists – Pressfarm

Are you contacting the right set of journalists for your PR campaigns? Well, when you have a comprehensive media database it can be easy to find the best journalists in your niche. A media database also helps you be more efficient and organized with your outreach campaign. In this article, we’ll share some tips on how to find the right journalists for your brand and create a comprehensive media list.

What’s a media database?

A journalist media database is a web-based database that stores information related to journalists and media outlets. This information normally includes contact information, expertise, bylines, writing styles, and more. PR professionals can use the database to find journalists to collaborate with.

Once a PR pro has identified the best contacts for their campaign, they can reach out to these media outlets and persuade them to cover their story. They can consistently use the database to find journalists with the right expertise and experience for a particular assignment, announcement, or story.

Media databases have a certain standard when it comes to journalist contact details. In most databases, each reporter will have a bio and a list of topics they frequently cover. With this piece of information, categorizing your journalists according to relevance and sending personalized pitches is easier.

How to create a list of journalists

Let’s face it, finding the ideal press contacts to include in your media database is not a simple job. If anything, it’s frustrating and takes time and resources. You may choose to handle this in-house. However, most businesses prefer to outsource the building of their media lists.  

Once you have your list ready, you still have to build a relationship with these media contacts. By building a meaningful relationship with these people, you can improve the probability of your brand story getting covered. Here are some effective steps to follow to create a list of journalists:

1. Identify your target audience

This passage explains the importance of identifying your target audience when creating a journalist database. Doing so allows you to create a more effective media outreach strategy by understanding the media outlets and journalists that are most likely to reach them. Additionally, tailoring your pitch to your audience’s interests and needs can help to increase the likelihood of getting coverage and building relationships with journalists.

Questions about your audience you should consider:

  • What demographic is my target audience in terms of age, gender, and location?
  • What interests and values do my target audience have?
  • How does my target audience typically use the internet and social media?
  • What type of content resonates with my target audience?
  • What pain points are my target audience most concerned about?
  •  What are the current trends and topics that my target audience is interested in?
  • What action do I want my target audience to take after viewing my content?
  • What type of language and tone works best for communicating with my target audience?
  • What social media platforms should I be using to reach my target audience?
  • How do I measure the effectiveness of my content in engaging my target audience?
  • How can I use data to better understand the behavior and preferences of my target audience?

These questions will help you identify what type of content your audience likes to consume. Thereafter, you can begin researching and compiling your list of journalists with this information in mind.

2. Select relevant journalists

Identifying relevant journalists is important when building a journalist’s database. It helps you create a targeted and effective media outreach strategy. By identifying journalists who have covered similar topics or stories in the past, you can increase the likelihood that they will be interested in your pitch. They are also more likely to cover your story.

Here are some reasons why identifying relevant journalists is important:

  • Increase the chances of getting coverage

By reaching out to journalists who have covered similar topics in the past, you increase the chances that they will be interested in your story or topic. This can lead to better coverage and increased exposure for your organization or business.

  • Build stronger relationships

By targeting journalists who have an interest in your topic, you can build stronger relationships with them. Developing a rapport with journalists who are likely to cover your story or industry helps when it’s time to pitch your story. Furthermore, you can create more opportunities for coverage in the future.

  • Save time and resources

By targeting relevant journalists, you can save time and resources. This means you will not waste your efforts on journalists who are less likely to cover your story. This allows you to focus your media outreach efforts on journalists who are more likely to be interested in your pitch.

With the help of a comprehensive media database like the one at Pressfarm, you can find journalists from different industries all over the world in the same place. You can search for these journalists by subject, name, or outlet.

Categories of journalists

Here are different types of journalists you can consider for your press list:

Opinion journalists

Opinion journalists are writers who express their opinions on topics related to the current events of the day. They often use facts and evidence to back up their arguments, while also providing personal insight and analysis. The goal of opinion journalism is to inform the public and stir up a thoughtful discourse on pressing topics. Opinion journalists typically work for newspapers, magazines, blogs, and other media outlets.

Sports journalists

Sports journalists are professionals who cover and report on sports. Typically, they work for newspapers, television, radio, and digital media outlets. They are responsible for writing stories about games, players, teams, coaches, and other news related to the sports world.

Sports journalists also cover off-the-field news, such as trade rumors, player contracts, and team changes. They frequently attend games and practices to gain access to information and interviews with players, coaches, and other key figures.


Photojournalists use photography to capture and convey stories about people, places, and events in a journalistic way. They have an eye for detail, the ability to capture moments and emotions, and an understanding of light, composition, and digital editing techniques. By combining these elements, they are able to create compelling images that convey the story in an impactful way.

Entertainment journalists

Entertainment journalists are writers and reporters who cover entertainment news, such as celebrity gossip, music, television, movies, fashion, and more. They often report on trends in the entertainment industry, provide reviews of new releases, and interview celebrities. They have excellent writing and research skills, as well as a strong knowledge of the entertainment industry.

Investigative journalists

Investigative journalists are reporters who specialize in exposing and uncovering corruption, unethical behavior, and other wrongdoing. They use a variety of tools to uncover the truth, including interviewing sources, researching documents, analyzing data, monitoring public records, attending public meetings, and using Freedom of Information requests. Their investigations help to uncover stories that would otherwise go untold.

Business journalists

Journalists who specialize in business journalism are found in both print and broadcast media. They often report on topics such as finance, economics, markets, and general business. Business journalists typically have specialized knowledge of the business and financial world and can explain complex topics to a wide audience. They often use industry sources and specialized terminology to provide accurate and timely information on their topics.

3. Review your past media coverage

Reviewing your previous earned media coverage can help you identify what is working and what isn’t. It can help you understand what topics are resonating with your audience and what topics need more effort. This can also help you develop better relationships with journalists and influencers. Reviewing previous coverage can also help you measure the impact of your content and campaigns. Lastly, it can help you identify opportunities to improve your earned media strategy and better reach your goals.

4. Leverage social media

Reaching out to the journalists on your list via social platforms can be a great way to promote your content and build relationships with the media. Doing social media outreach to journalists can also give them a full picture of your brand identity.

Connecting with journalists on social media can also help you stay up to date on the latest news and trends in the industry. This gives you an edge when it’s time to pitch your stories. Additionally, it can help you build relationships with journalists. As a result, you end up getting more coverage for your content and potentially build relationships for future collaborations

5. Grow your relationship with the journalists

Growing relationships with journalists is an important part of successful public relations. It enables you to get your stories placed in the media, as well as keep abreast of industry trends. Furthermore, you can get more detailed feedback on previous campaigns and establish yourself as an expert on a particular topic.

Journalists are incredibly busy people, so having an ongoing relationship with them can help you build trust and credibility. It also allows you to stay informed on their current beats, any recent moves, and the stories they are working on. Ultimately, developing a relationship with journalists can help you get your stories placed in the media and build your brand.

6. Consider developing a targeted pitch

Targeting specific journalists in the same media outlet with tailored media pitches can help get your story noticed. Use Pressfarm to search for reporters by outlet, name, or subject.

7. Monitor your market and rivals

Monitoring your rivals is one of the most effective and hassle-free ways of finding journalists who are interested in your niche. You can do this by monitoring publications in your field. Check out the topic they are writing about. If they’ve written about topics related to your business, get their contacts. These reporters are more likely to be interested in your pitches.

8. Refine your list

You should keep your contact list brief. You have a better chance of getting coverage opportunities from a few journalists whom you can dedicate more time to. On the other hand, you’ll have little success with a long list of reporters you don’t even speak to.

9. Update your list

Maintaining an up-to-date list of journalists is essential to ensure accuracy and to avoid missing opportunities. It also allows you to track stories of interest and build relationships with reporters who may be helpful in the future. Keeping the list updated also allows you to stay informed of changes in the media landscape.

Why you should consider using the Pressfarm media contact database

Using Pressfarm’s media database is the most efficient and cost-effective way to find the best journalists for your story. For starters, this database is home to over 1 million journalists, bloggers, and influencers all over the world. Since the Pressfarm team has already done all the research for you, you can get a comprehensive list of contacts in one place. This saves you both time and money. Given that this database contains detailed information about each contact, you can use it to identify the best journalists for each unique story.

More specifically, in the Pressfarm database, you can find each media contact’s history, areas of expertise, and contact information. This can help you narrow your search and make sure you’re reaching out to the right people. Finally, this database provides additional resources, like media outreach tools, which, make sure your story is seen by the audience.

Start reaching out to the best journalists for your story today

Creating a list of journalists can be a useful strategy for businesses, organizations, or individuals. This is an especially crucial step for those who want to start getting their stories out there with the help of credible and respected journalists. However, creating this list can be a tough undertaking. Luckily, with the help of an existing media contact database, you can find the best journalists to contact.

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.