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Meet Brandon Michaels: The Visionary Businessman Redefining the Alcoholic Beverage Market with Lucky Break

Brandon Michaels

Brandon Michaels is a visionary and astute businessman who has earned widespread recognition and acclaim for his entrepreneurial capabilities. Through his commitment to innovation and identifying consumer needs, he has consistently demonstrated his leadership abilities. During his early teens, he created an aesthetically pleasing accessory that raised funds for charitable organizations, known as the Veza wristband.

Brandon’s entrepreneurial journey began with a quest to find an alcoholic beverage that didn’t cause discomfort due to carbonation bloating. In his search for viable alternatives, he was disappointed by the lack of viable options on the market. Instead of giving up, he saw an opportunity to innovate and create something unique to address this gap in the market. Through his determination and hard work, he created Lucky Break, a brand introducing an innovative twist to the hard seltzer market with its bubble-free alcoholic water. As a result, the brand has become increasingly popular among health-conscious consumers seeking low-calorie and low-sugar beverage options.

Through his unique perspective and unbridled passion for innovation, Brandon has consistently demonstrated his ability to identify problems and develop solutions that resonate with consumers. Lucky Break’s innovation quickly gained popularity among consumers seeking a refreshing and healthy alternative to traditional carbonated alcoholic drinks. What sets it apart from other brands is its focus on community. The aim of his enterprise goes beyond the production of goods; it is centered around creating a lifestyle that resonates with individuals who share his perspectives. This thriving community comprises people with a common aversion to carbonated drinks and embraces living life to the fullest. The brand’s slogan, “Luck Favors the Bold,” encapsulates this ethos, encouraging its consumers to adopt a fearless attitude and take bold steps in life. 

Despite facing numerous challenges on his entrepreneurial journey, Brandon remains steadfastly committed to his vision of success. For him, identifying a problem and developing a unique solution that effectively addresses it is the cornerstone of his business philosophy. This unwavering belief in innovation has led him to establish and successfully manage two profitable brands. It is this remarkable ability to transform adversity into an opportunity that sets him apart from his peers in the highly competitive business world.

A pivotal point in Brandon’s career trajectory has been his noteworthy success with his debut brand, the Veza wristband. In a testament to his entrepreneurial ability, the wristband rapidly rose to the top of the charts, occupying the number one position in charity wristbands and generating funds for various charitable organizations. The evident altruistic spirit imbued in his work serves as a resounding testament to his unwavering commitment to positively impacting society.

Brandon has charted out an ambitious expansion plan for Lucky Break involving a dual approach. First and foremost, he intends to increase the brand’s visibility nationwide by offering its products to a broader audience. He believes that his innovative concept of alcohol-infused water without carbonation has the potential to revolutionize the burgeoning hard seltzer market, which has been steadily gaining traction in recent years. Secondly, he actively pursues novel business ventures tackling various societal problems. The multifaceted nature of Brandon’s strategy illustrates his entrepreneurial spirit and underscores his steadfast commitment to bringing about positive change within society.



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