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Meet Brian Napier: Celebrating The Jeep Lifestyle With Living Jeep

It is very uncommon that a person will find his passion at a very young age and continue to pursue it throughout adulthood. However, this is the exact story of Brian Napier, the founder of Living Jeep, a revolutionary brand for people who enjoy life on the edge. 

Growing Up with A Passion

Brian was born in Georgia and is currently based in Kentucky where he lives with his wife and two children. His father was in the Army, so as a child he moved around a lot, living in Germany and Hawaii. His experiences in these different places contributed to helping him become the entrepreneur he is today.

“ While we were stationed in Hawaii, my dad and I hunted wild boar with knives and dogs. During that time my dad had a 1995 Jeep Wrangler YJ. It wasn’t much but it was the coolest vehicle I had ever seen. It had white wagon wheels, 2” body lift, 31” tires, custom bumpers front and rear, 4 cyl engine, and an automatic transmission. I remember the first time I rode in it to go hunting with Dad, I was hooked from that day forward.”

When Brian turned 16, he needed to learn to drive. He has some fond memories of his first experience behind the wheel.

“Dad throws me in the Jeep and we start driving. He tells me to stick one hand on the steering wheel, hang the other one out the window and take off. Learning how to drive in the Jeep with my dad has been one of the best experiences of my life.”

Building A Career

After his life-changing experience with his dad, Brain knew what he wanted to do with his life; fixing automobiles. When he got into high school, he immediately joined the automotive program and started learning all the tools and basics of the trade.

After completing his training, Brian got his first job changing tires and doing oil changes. 

“From there I worked my way up to a lead tech position, a master tech position, and now a business owner. There were several years where I wanted to do something different, have a new experience, so I left the automotive industry. During that time I went to work on a towboat on the Ohio River. I worked on the river for several years, decided that was enough and I went back.”

In October 2018, Brian decided it was time to stand on his own two feet, so he founded Living Jeep.

“I formed Living Jeep in October of 2018 to help bring fellow jeep owners together. I wanted to create a laid -back peaceful environment for people to communicate, give back, and interact without all the judgment, fees, regulations, and requirements that most groups have,” he says.

The Start of A Community

In only two years, Living Jeep has come a long way.

“We’ve been able to donate to children’s hospitals, we’ve donated upwards of 5,000 pairs of gloves and masks for the ongoing pandemic, we’ve participated in numerous community events and we are in the process of organizing a drive through Halloween display event.”

Asides from philanthropy, the business has also accomplished several landmarks.

“As far as the business side goes we offer an affordable clothing line for men, women, and children. Our plans are to open a fully functional repair and customizing shop with a full showroom to hold all of our products within the next couple of years.”

There is certainly a lot to look forward to from this brand, and we eagerly await their future wins.


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