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Executive Voice

Meet CleverBoss: The Boutique Digital Marketing Company that Serves Clients with Passion, Empathy, and Strategy

CleverBoss is a boutique digital marketing company with heart. The firm leverages the latest AI-driven paid media technologies combined with its decades of experience in revenue and lead generation to strategically and effectively scale clients’ businesses.

After learning the digital marketing ropes for nearly 20 years at Fortune 500 companies in the US and overseas, Nadya Smolskaya started CleverBoss with her business partner, Said Nader, in 2018.

“I realized through my professional journey that I possess very specific technical skills and analytical thinking that can advance pretty much any business. When the time was right, I started working with clients directly,” said Nadya Smolskaya.

Today, CleverBoss works with National and regional clients from a range of industries. The firm is known for their custom paid media planning which they achieve by becoming closely familiar with the clients’ business goals, products, and services. There is no one-size-fits-all approach here.

What Makes CleverBoss Unique

Small businesses are capable of big things. CleverBoss is a prime example; they have grown year over year since inception because they are driven by three core values: passion, empathy, and strategy.

  • Passion

The founders’ spark for CleverBoss was born from their innate passion for helping others and bringing value to society. From a young age, they shared a desire to bring a positive change to those around them.

“Every business adds value to the community and to the Nation overall, we are doing our part in helping our country down to neighborhoods to be prosperous, through the talents and skills we had mastered,” Said Nader added.

These positive character traits followed them from childhood to adulthood as community members, parents, employees, and now – business owners—and they are an integral part of their company now.

“As we got more and more confident in our ability to grow the revenue of other companies, we have developed a strategy that is applicable to any business in helping them succeed,” said Nadya. “What motivates us to do our best for our clients every day is their feedback: they exceeded their quarterly goals, the lead generation test was a success, their shop is busy as never before – that’s the reward we work towards.”

  • Empathy

CleverBoss leadership is all about EQ – Emotional Intelligence that is – with Empathy leading the way in how they engage with both their clients and the team.

The empathetic qualities and approach are showcased largely in being good listeners – to really understand what companies and business owners want. The edge of smaller marketing firms like CleverBoss is in being able to develop close-knit relationships with their clients that result in a greater synergy and relevant, more meaningful results.

  • Strategy

The company’s experience in the digital marketing industry is second to none when it comes to Paid Search and Paid Media technologies and strategic planning. They consistently stay on top of the industry trends and the technical training to ensure they bring the latest ideas and pilots to their clients which in turn can uncover new profit-generating opportunities for their businesses. For example, CleverBoss’ team has delivered groundbreaking results to its clients through Omnichannel digital marketing plans as consumers are increasingly using multiple devices.

“Shifting their digital marketing investment across a variety of paid media channels while measuring the revenue impact is what has helped our clients gain confidence in their advertising efforts. With our data-driven guidance, they were able to pinpoint and scale the online marketing tactics that generated the strongest Return On Ad Spend (ROAS),” Nadya elaborated.

Passion, empathy, and strategy are the foundation of the firm’s mission statement, and it sets them apart from the rest of the pack. CleverBoss focuses on the digital marketing craft and being able to put themselves in the clients’ shoes, which naturally translates into providing outstanding service and results for clients.

“CleverBoss is not about us being clever. It’s about those who partner with us; we want them to know that they’ve made the smart choice. So, our clients are the clever bosses of their companies,” Nadya shared.

Dipping Your Toes into Digital Marketing Services

Business owners can feel a bit in over their heads regarding marketing techniques and where to put their money. And it can be tough to narrow down digital marketing firms because they seem like a dime a dozen, but of course, each group has its specialty. For example, CleverBoss is geared towards paid search and paid media marketing while specializing in companies that need online retail marketing, lead generation services as well as in brick-and-mortar companies that need omnichannel paid media planning and reporting.

CleverBoss has found its stride in how the firm interacts with and makes a difference for their clients through a much needed in the industry passionate, empathetic, and custom approach. They merge their skills with the clients’ needs—rather than using pre-packaged templates and methods. CleverBoss works closely with clients to get the right voice and distribution strategy for success. For someone to feel like a clever boss, they need a digital marketing agency that treats clients like stakeholders and puts everything they have into producing winning results. To learn more about CleverBoss and the firm’s capabilities, contact its co-founders Nadya Smolskaya and Said Nader today.

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