For companies looking to expand their online business into the global marketplace, translation problems abound and real solutions are hard to come by. E-commerce businesses that want to grow internationally are often forced to settle for “one-size-fits-all” solutions or automated translation tools, both of which fail to account for personalized, customizable content.
Jeff Weiser is on a mission to change that. In the process, the CEO of Go to Market – Translations & Consulting is set to alter the entire translation and localization services industry – a $50 billion industry – by finally enabling online businesses to go global.
“Right now, there are translation software tools and individual translators out there that support e-commerce translation, but there is no one that is really focusing their efforts on the specific, customized needs of store owners,” Weiser explains.
Go to Market – Translations & Consulting helps e-commerce businesses rapidly expand into global markets by translating and maintaining their online store in the native languages of customers. The company achieves this through turnkey management of global teams of language experts and linguists, and the result is unheard of speed to go to the markets of customers, worldwide. With integrations into Shopify, Magento and most other e-commerce platforms, Go to Market – Translations & Consulting has online store owners connecting with potential consumers around the world in ways that previously have been left to tools like Google Translate.
By leveraging language experts from around the world, Go to Market delivers authentic translations that not only correctly represent the company but capture the nuances and tones of a native language. This creates a more personalized experience for global customers – and results in increased sales for the store owner. And because the work is being completed by a team of experts, store owners never have to worry about their ideas being lost in translation.
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“Good e-commerce translation doesn’t happen on autopilot, so what we do is respond to the need for people to have their shopping experience feel right for them,” Weiser says. “The right words need to be used, and to get to the right words, you need a combination of the right technology and the right people.”
Until now, online store owners have been unable to find translation and localization services that provide end-to-end service, plus integrations with some of the leading e-commerce platforms. Go to Market – Translations & Consulting delivers not only fast and accurate translation services but ongoing site maintenance, giving store owners the confidence to grow their brand and focus on their core business with the peace of mind knowing that growth will not lead to obstacles on a global scale.
As Weiser explains, growing a global brand often happens rapidly, which can make the scaling process difficult without the right experts to help. A store owner suddenly sees their product or idea catch hold and grow, and in that excitement comes the question: What do I do now? If they want to expand into new markets, how do they accomplish that goal?
That is where Go to Market is at its best, Weiser says. They leverage a combination of translation AI, the latest translation platforms and tools, and the world’s top subject matter linguists.
“People often think that to translate their site, it’s just the push of a button,” Weiser says. “There are countless tales of people who have tried to push that button and then everything breaks.”
That is because when it comes to professional, expert-level translation and localization services, it is not about pushing a button. It is about having the right people in place who know the native market, the consumer, and the language better than anyone. That level of expertise sets Go to Market – Translations & Consulting apart in the e-commerce industry, and it has allowed their clients to experience unprecedented international growth.
“It is not really a button you can push; you need someone who knows how to pull the levers,” Weiser says. “And that is what we do. We pull those levers the right way, to make it simple for business owners.”
Go to Market was founded by Jeff Weiser. They are committed to helping e-commerce businesses plan, recruit, and provide language access to fit into every market where their idea is needed. To learn more about Go to Market, please visit www.gotomarkettranslations.com.