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Meet Hicham Sbaa | Founder of Proleo.io and A Digital Marketing Expert in Crypto & Blockchain Technology


The digital ecosystem has had limited opportunities for growth across the professional space over the past decade, rendering its adoption across industrial spaces quite difficult. The last two years tested these systems, especially due to the influence of the COVID-19 pandemic, which raised multiple questions regarding their operability and consistency.

Although the widespread adoption of blockchain technology is not as easy as it seems, the financial sector was among the first of the industrial-level platforms directly affected by the blockchain’s belief in changing the digital and financial ecosystem. This, however, was—and remains—impossible without the help of a community that believes in the technology and supports its adoption.

Starting The Journey From MB Marketing

Hicham Sbaa realized the importance of integrating blockchain and digital marketing to help support and drive more success to crypto projects and communities. Without proper PR and marketing, many blockchain companies will face low engagement resulting in total failure in the end. Hicham, who started his journey as a freelance marketing consultant, eventually joined hands with MB Marketing in early 2020 to further learn and expand his knowledge in the industry.

Providing his services as a content marketing manager at MB Marketing, Hicham consistently cultivated his influence in the company and introduced unique techniques to increase the company’s stronghold. Understanding the basics of digital marketing, he eventually grew his interest within the blockchain sector. Recognizing the promising future ahead of crypto and blockchain, this digital marketing enthusiast shifted towards a market that had the potential, yet lacked the essential elements for consistent growth.

Continuing His Venture With The Collective

Hicham has always been an active enthusiast in the crypto and blockchain community, which led him to join The Collective, a South-African-based blockchain company, as their Chief Marketing Officer (CMO). As The Collective aligned with his objectives, he understood the importance of setting up a community that collectively works and builds up the system for a greater cause. By directing and reorganizing specific areas within the digital marketing platform, Hicham strives to become a great asset to the crypto and blockchain community.

Initiating The Journey of Proleo.io

Proleo.io was a product of Hicham Sbaa’s vision to further bring more eyes and attention to crypto, NFTs, and blockchain projects. Many projects that started within the ecosystem missed the ‘spark’ to help them lead the digital ecosystem. Proleo.io based its workability on helping these projects put their name on the map and providing them with the visibility they need to thrive.

Drawn towards result-oriented solutions, Hicham built a strong PR ethos throughout the community, beautifully designing the goals and objectives of his company to help blockchain businesses translate their visions and missions into engaging use cases, profitability, and performance. Proleo.io is now providing full-service marketing and PR for crypto and fintech projects.

Ever since founding his company’s objectives, Hicham has been able to improve numerous companies by realizing their potential and bringing forward collective benefits for the complete ecosystem, eventually driving more people towards engaging and productive solutions. Hicham aspires to continue providing top-notch PR and marketing services in the crypto industry and help in paving the way for more adoption of crypto and blockchain technology in our daily lives.

Estonian-born, Tallinn-based entrepreneur, CEO, manager, marketing strategist and professional athlete. My work have been featured by Tech.com Engadget, Medium and other publication. In my free time, I love to get engage with people, and travel to explore the world.

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