Here is a journey of two friends, Mike Cronin & Tommy Luizzi from Northern New Jersey, who have spent a considerable time together during their college days and have known each other for over a decade. At present, they are creating a movement unlike any other. They are the creators of their newly launched brand, known as SOON.
Mike and Tommy’s idea behind the name “SOON”
Tommy tells that the name SOON is bigger than just a word. It’s a movement. It’s about reaching one’s goals, manifesting what one wants in their life, doing whatever it takes to accomplish what is being set out for, and to know that everything that is desired and being worked for is coming SOON. In every package that comes out of their fulfillment space, each customer gets an info card detailing the meaning behind the message, but, most importantly it reads that: “SOON ISN’T JUST CLOTHING. SOON IS ________.” In other words, Tommy and Mike, through their brand let every individual decide what SOON means to them.
Drop process described by Tommy and Mike
Mike explains that everything their brand drops is available for a limited time, which builds excitement before they lift the curtains and launch what they have spent many weeks, sometimes months creating. “When the stuff sells out, it really is SOLD OUT”, says Mike. One of the most principal components of SOON is that each garment that goes out-the-door is unique, in that it will never be offered for sale again. Given the extreme demand, and not to mention the amount of care and detail they put into each drop, they have seen the vast majority of customers take careful note of this and therefore value SOON products much higher than others.
Tommy tells that SOON isn’t for a specific group, demographic, or a set of individuals. Anything created and produced by their brand is made for everyone and anyone to represent and wear proudly.
Plans for expansion of SOON
Mike believes that SOON is the future. “If we just keep grinding and finding new ways to make our customers smile and get excited about everything we drop, they’ll continue to support and represent the brand. That’s been the philosophy from the jump”, says Mike. Their brand offers products that they feel proud to wear and would want their friends and family to wear. They are all about and all for the people. There’s so much more planned out for the clothing line. Mike concludes our interview with a tease: “That being said, don’t sleep. Especially with what we have coming, revealed in December.”
Kerwin Rae Shares How He Has Helped Over 100,000 Entrepreneurs Succeed and Grow
Kerwin Rae is Australia’s leading business strategist and high performance specialist helping over 100,000 businesses, in 154 different industries, throughout 11...
Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President
We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...
John Mcafee – Predictions For The Future
John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...
Gaby Wall Street – Teaching Latinas to Thrive During The Crisis
It’s no secret we are facing one of the most challenging financial times of the last few decades as we...
Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico
Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...
Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....
How Josh Elizetxe Built Snow Into a $40 Million Dollar Business
There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...
How Jason Capital Became A Self Made Millionaire By 24
Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...
Sam Bakhtiar On His Way To A Quarter Billion
Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...
Entrepreneurship1 week ago
Uncovering the Stories of the World’s Most Impactful Entrepreneurs: Meet Dr. Amit Kumar CEO of Anixa Biosciences
Executive Voice1 week ago
Endexx Announced Joint Venture with DJ Khaled and Now Its The Stock to Own
Community1 week ago
Mover and Shaker, Money Maker & Law Breaker: Meet Mac Mcclafferty
Community6 days ago
Who Is Bando Beej?
Entrepreneurship2 weeks ago
Charlene Izere is Building 3 Business Ventures to Build Black Economic Power
Entrepreneurship5 days ago
To Live And Sell Authentically With Austin Bergman, Fort Lauderdale’s Leading Luxury Agent
Community1 week ago
British Model Bonnie Locket is Taking Social Media by Storm
Branding3 days ago
Disrupting or Disturbing? This Might Just Change The Way You Buy Your Next Pair of Football Boots