Here is a journey of two friends, Mike Cronin & Tommy Luizzi from Northern New Jersey, who have spent a considerable time together during their college days and have known each other for over a decade. At present, they are creating a movement unlike any other. They are the creators of their newly launched brand, known as SOON.
Mike and Tommy’s idea behind the name “SOON”
Tommy tells that the name SOON is bigger than just a word. It’s a movement. It’s about reaching one’s goals, manifesting what one wants in their life, doing whatever it takes to accomplish what is being set out for, and to know that everything that is desired and being worked for is coming SOON. In every package that comes out of their fulfillment space, each customer gets an info card detailing the meaning behind the message, but, most importantly it reads that: “SOON ISN’T JUST CLOTHING. SOON IS ________.” In other words, Tommy and Mike, through their brand let every individual decide what SOON means to them.
Drop process described by Tommy and Mike
Mike explains that everything their brand drops is available for a limited time, which builds excitement before they lift the curtains and launch what they have spent many weeks, sometimes months creating. “When the stuff sells out, it really is SOLD OUT”, says Mike. One of the most principal components of SOON is that each garment that goes out-the-door is unique, in that it will never be offered for sale again. Given the extreme demand, and not to mention the amount of care and detail they put into each drop, they have seen the vast majority of customers take careful note of this and therefore value SOON products much higher than others.
Tommy tells that SOON isn’t for a specific group, demographic, or a set of individuals. Anything created and produced by their brand is made for everyone and anyone to represent and wear proudly.
Plans for expansion of SOON
Mike believes that SOON is the future. “If we just keep grinding and finding new ways to make our customers smile and get excited about everything we drop, they’ll continue to support and represent the brand. That’s been the philosophy from the jump”, says Mike. Their brand offers products that they feel proud to wear and would want their friends and family to wear. They are all about and all for the people. There’s so much more planned out for the clothing line. Mike concludes our interview with a tease: “That being said, don’t sleep. Especially with what we have coming, revealed in December.”