For centuries, jewelry has been one of the most powerful stylistic assets that an individual can showcase. Each ring, earring, and necklace serves as its own fashion statement. However, due to the surge in new technology and emphasis on custom designs, the jewelry industry has evolved. While this innovation has left some behind, it’s created tremendous opportunities for others.
Among them is African American Jeweler expert, Tim Da Jeweler from Pittsburg, California. Tim is shaping out to be one of the most renowned custom Jewelers in the Bay Area. He is also the creative mind behind the company TSV Jewelers, a boutique that designs men’s Hip Hop jewelry.
Tim is a multi-dimensional artist, specializing in both custom pieces and mass-market jewelry. It all started when he began selling earrings while working at his insurance job full-time. In time, Tim found himself adding to his offerings with bracelets, chains, and pendants. “I’d like to think that the progression was natural, once I started learning about the different aspects of jewelry I wanted to add them to my offerings.” After completing the basics, the final step was learning how to design custom pieces.
Today, Tim designs pieces with VS, moissanite, VVS, real diamonds, lab simulated diamonds, CZ stones, and more. In short, Tim has developed the ability to work with nearly anything that the industry has to offer. “ Diversifying my craft was something important to me, I wanted to be able to serve a wide range of customers.“ Tim accredits a lot of his eclectic stonework to the technological advancements within the diamond industry. While there’s always been an emphasis on high-end diamonds, tremendous work has been done to proliferate the look and feel of simulated diamonds. These advancements have led to improved visual aesthetics and better overall quality.
One of Tim’s many unique features is that he works with all budgets. “A lot of cats want to look a certain way but can’t afford it.” His work with diverse diamonds has given Tim the ability to create custom pieces for a much larger audience than other jewelers.
If that wasn’t enough, TSV jeweler is 100% virtual — a trend that Tim adopted during his days working with wholesale jewelry. These remote operations have enabled Tim to avoid the overhead cost associated with traditional brick and mortars, but it’s also extended his customer reach. Tim is considering deploying pop-up concepts and physical store locations as the brand grows.
As of now, one of his primary goals is to build out the personal brand behind TSV, Tim Da Jeweler. “There are very few black jewelers on the scene, it’s an honor that I can be one of them. I think it’s important that I try my best to increase my own visibility so that others know it’s possible.” Working as an African American jeweler, Tim wants people of color to realize that they too can be suppliers of jewelry and not just consumers.
Support Tim today at TSV Jewelers.
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