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Executive Voice

Meet Will: The Editor Behind Your Favorite Videos

In a social-media-fueled age, video editing has become one of the most essential skills of the modern world. From standard entertainers to the biggest brands around the globe, videos play a crucial role in modern marketing. Though streaming has gained popularity for its raw style, commercials, YouTube videos, and Instagram Reels all still utilize powerful editing to make the content that everyone knows and loves. Behind every great video is a video editor—and William Nielsen, known as will is one video editor who is changing the game.

Will is a professional video editor who specializes in YouTube content with some truly amazing results. Leaning on years of experience, creativity, and personal passion, Will is the backbone supporting prominent YouTubers with millions of views—like Tyler Oliveira and Moose.

The job of a video editor can feel unending. “It takes a lot of creative thinking to take days’ worth of footage and turn it into a 10-minute highly-optimized YouTube video,” says Will, who has worked tirelessly to hone his eye for good content. Some of his videos begin with hours or even days of footage just to be distilled down into ten minutes of YouTube-stylized perfection.

His work as an editor takes him well beyond finding good clips and syncing them together. With each new project, he isn’t just making content that viewers will love—he is also catering to the algorithm. With an analytical eye, Will has made it his business to know what makes a video go viral. “Each video must be perfected in terms of pacing and story,” says Will. His keen focus and ability to craft a vision on the fly while reviewing footage help him to create content that captures the attention of the public. Many of his videos have acquired millions of views in a short period of time.

While it is easy to envision the job of a video editor as a career of just sitting in an office, that isn’t the case for Will Neilsen. His work as a video editor is decidedly more hands-on, with many jobs requiring travel to remote locations. Will specializes in fast turnaround times, and that often means being on location when the videos are filmed.

Creative storytelling in this medium requires focus, understanding, and a connection with the subject. Wills commitment to his clients is unparalleled, and he is all too happy to run to the set so he can plan in real-time. His passions drive his interest to make videos that any audience will love, but he doesn’t stop there. He dives deep into fan culture to make content that resonates in a way that few other videos can. We can only wait and see what viral video he will create next.

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