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Executive Voice

Meet WindanSea Coffee – The Jitter-Free Coffee Company Spreading Holistic Wellness to Wounded Warfighters

Jordan O’Hara is the Founder of WindanSea Coffee, he founded the company to change the stigma that cannabis and plant medicine have within the military and veteran community.  When Jordan served in the military as a medic within the special operations community, they trained to push past physical pain and perceived limitations. Over time, the physical toll of pushing through injury tends to catch up to even the hardest warfighters.  

Their approach to health left little room for non-pharmaceutical modalities. Furthermore, the association and misconception of cannabis as a harmful drug with limited medicinal value has lingered in military and law enforcement communities, despite a growing body of evidence to the contrary. 

Windansea’s approach to wellness extends beyond any one plant or miracle drug. We are advocates for veteran wellness through many holistic options; from CBD to surfing, meditation, and community outreach.  

The idea to infuse CBD in coffee started as a way to improve coffee by reducing caffeine related jitters and providing better focus. Over the past couple years, our mission has grown to spread awareness, education, and outstanding infused coffee, tea, and wellness products to the veteran community and beyond.  

How did you get your start?

After I sustained a training injury which brought an abrupt end to my military career. I battled depression, immense physical pain, and a loss of identity as I grappled with the uncertainty of the road ahead. While in rehab, I fell in love with surfing through a clinic that taught wounded service members how to surf. At this time, I began researching holistic alternatives to manage stress, anxiety, depression, and pain. My search led me to CBD and other natural remedies for managing my symptoms. The idea began as an effort to make taking CBD more convenient by infusing it with whole bean coffee. Quickly, I began to realize that the infused beans actually improved on the effects of coffee by cutting down on caffeine related jitters, anxiety, and crash, allowing for more focus and less fidgeting. From there, I created the business and went to work.

Jordan’s advice to young Entrepreneurs

There are so many pieces of advice I wish I knew when I started my business. I wish I would have known about the above-mentioned restrictions. I also wish I knew to be more patient with the process. 

I believe people overestimate what they can accomplish in 2 years and underestimate what they can accomplish in 10. Building a business from the ground up is a marathon, not a sprint, so learning to love the process and not be so concerned with the results helps with the mental anguish of feeling you are not accomplishing enough. You are exactly where you need to be.  Trust the process, believe in your vision, and don’t give up.

What’s the X-factor when it comes to starting a business and being an entrepreneur?

I thought that having a great product and a nice website would be enough to succeed. It was a rude awakening to realize that my cute little website was an isolated island out in the middle of a vast ocean. The top tip I would give any online entrepreneur is learn how to drive traffic to your conversion funnel.  

Get really good at social media and continually refine your message, respond to feedback and adjust accordingly. Final tip would be to align your business with a cause that is bigger than yourself. It was incredible to see how many doors opened and opportunities present themselves when I focused on positively impacting veterans. When you start to give, the universe gives back.

Learn From & Connect With Jordan

Jordan’s offering a 25% off storewide discount to anyone reading this article on Disrupt with code DISRUPT25. To keep up to date with Jordan and WindanSea Coffee reach out to them on their instagram and youtube.


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