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Model And Fashion Influencer Shero Carroll Decided To Start “Burning The Bras” To Fight For Women’s Rights

Shero Carroll is a model, fashion influencer, and women’s rights activist. She is the founder of the modern day movement “Burning the Bras“, which brings together people fighting for reform of current laws restraining women’s rights.

We support and empower women CEOs, women-owned businesses and non-profit organizations that are moving for change and, of course, we oppose the stigma of not wearing bras in public.” Shero states.

Burning the Bras emerged as a response from Shero to the news that a woman got detained at Myrtle Beach for wearing a thong bikini recently. That woman could have been anyone, it could have been Shero, and so it inspired her to start the Burning the Bras movement to start petitions and change laws.

“With Burning the Bras, I have revamped a women’s rights occurrence from 1968 where women started burning their bras in the streets during a protest. I realized the woman who was detained could have been me. I love wearing thong and/or Brazilian bikinis at the beach. I often find myself laying out on the beach about an hour away from where she was detained. This news break literally hit home for me. It has made me realize we still have some work to do as females in 2020. We have gained lots of equality along the way but we are still being pushed back. Ladies and gentlemen, we are still ‘burning the bras.’” Shero shares.

Currently, Burning the Bras is working on a petition to change the bikini and/or beachwear regulations in Myrtle Beach, South Carolina. The goal is to make it possible for women to wear thongs, and/or Brazilian bikinis on the beach.

Besides being an activist and women’s rights advocate, Shero is also a successful and innovative model. She has worked with many major fashion labels such as Forever 21, Shadow Hill, Pretty Little Thing, Frankies Bikinis, Demode Studios x Billie Eilish, MOON x Kendal Jenner, and Justin Bieber’s Drew House clothing brand.

“Clothing brands reach out to me for change and something different outside of usual blogger style mentions and pictures. I wear their shirts as dresses, I can make a hoodie look like something you could wear to a business meeting. When the clothing company asks me for my size I often tell them XXL when I’m a SMALL just so I can wear and style the pieces differently than any other fashion influencer. I like to make myself stand out and ride the line of looking stylish or oddly different.” Shero explains.

Shero has always been a fashion lover and she enjoys being a fashion influencer, and being able to get paid for promoting clothing that she genuinely likes and catches her eye.

“It was always natural for me to dress a little weird, almost too different. So I decided to use that to my advantage and cut through the population of influencers to stand out as a breath of fresh air for brands as much as I could.” Shero says.

Her fashion career got started after Shero’s mom inspired her to move to Los Angeles. Her mom is a self-made entrepreneur, so it was in her blood to motivate her daughter to go after her dreams and create her own business and personal brand.

I remember reading interviews about Chiara Ferragni and Shea Marie in which they talked about how they bought designer bags with their own money to publish them even though they were not popular or paid for it, my mother was the one who inspired me the most and helped me feel brave enough to start, and make the leap of moving my life to Los Angeles. My mom is a self-made entrepreneur and the first person in her family to graduate from college. She always encouraged me to be an independent woman and not depend on a man or anyone else for anything.” Shero recounts.

Shero also understands what it is like to start a new business. She says it is important that those wishing to do so, too, are comfortable with starting at the bottom and having nothing.

“My advice for those trying to start their own business, beyond anything is to not be scared. Be willing to invest a lot of money, with getting nothing in return at the beginning. Surround yourself with real and experienced people. People who are where you want to be. Don’t be hesitant to pay someone to do a part of the job you’re not good at.” Shero states.

Shero’s next projects include having a soft launch before the end of the year of a fashion app she has been developing for a little over a year now. The app will be revolutionary because it will make luxury and designer goods more accessible to people.

“The app will be making luxury and designer goods more affordable and more available than ever before. Our prices will be the lowest the market has ever seen, and our variety the largest. As someone who loves designer fashion, I realized buying used designer goods is still expensive for a lot of people, so I wanted to create a solution for this problem.”

Find out more about Burning the Bras, Shero, and about her upcoming fashion app here.


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