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More Than a Philanthropist: How Ashton Cantou Became a Coach and Mentor

Being a coach and mentor requires emotional and mental stability to be able to help others out of a rut while also keeping yourself from falling into a similar position. It requires a better version of oneself so they can serve as an inspiration to the many who need a helping hand or a gentle nudge in the right direction. 

This is what Ashton Cantou realized when she first stumbled upon coaching and mentoring through her philanthropy work. She was fired up at the thought of helping people change their lives and it was then she knew that she had the gift for it. But she didn’t want to go into the business without being a better person. 

“Although I had overcome a lot of trauma I was still a high performer with some serious self-sabotage issues. I knew I still had a lot of work to do on myself,” she said. 

With that goal in mind, Ashton cashed out $10,000 in mutual funds to go to the Life Mastery Institute where she spent the first year focusing on her personal growth and inner work. Eventually, she became a certified coach and mentor through the institutes’ transformational life coaching program. 

Starting Her Own Brand 

After being certified, Ashton began her passion for helping people by being a coach and mentor. Because of her pure intentions and great performance, her clients have begun supporting and inspiring her to step into personal branding. 

“I remember my first year coaching, after taking my clients through the only program I offered at the time, they kept asking me what was next. The program I was taking them through was my mentor’s and they’d say, ‘Why don’t you create more programs of your own?’” she shared. 

Their feedback about the power in her vulnerability and authenticity pushed Ashton to own who she is fully and build her business around her. Moreover, one of her business coaches, Alexi Panos, told her straight up, “No one wants to work with a faceless business.” That was enough for Ashton. 

With the right push from the right people, Ashton launched her business five years ago thus giving birth to her LLC, Intrinsic Motivation. 

“I did it afraid. I did it ignorantly and I did it messy, but I did it. This isn’t just a business, it’s a calling and lifestyle. I expanded my capacity to receive and hold joy, love, abundance, health, and success. Now, I live to inspire and teach others to do the same,” she said. 

Why People Should Hire a Coach/Mentor 

As a coach and mentor and hiring one for herself, Ashton knows the benefits of having one in life. So to those who wish to improve in life, here’s what she has to say: 

“Hire a mentor, trainer, or coach. Invest in yourself. This is THE most effective way to grow. Why? Because when you are only doing “self-help” you can’t see yourself. You are in the frame. Having a sounding board, an objective perspective, and someone who has been where you want to go is a game-changer. There’s nothing like having clarity on what you want in life, a plan, and the support and accountability you need to get there.” 

For more information, visit www.ashtoncantou.com or check out her Instagram account.



US Army Combat Veteran turned writer helps people reach new levels of success and influence with personal brand building. Luis also writes for Entrepreneur magazine and runs TEDx events and TED circles online. Mentored by Mark Cuban his eye for business and potential growth has been trained at a billionaire level.

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