Business
Multi-Million Dollar CEO Taylor “TJ” Nelson on Empowering Others and Sharing his Journey of Overcoming Adversity

Taylor “TJ” Nelson, the CEO of Direct Solar, has not only built a successful multi-million dollar solar energy company but has also continued to empower others, particularly those affected by Lyme disease. TJ has been vocal about his own struggles with Lyme disease, raising awareness about the illness and inspiring others to overcome their own challenges.
TJ believes that one of the keys to success is surrounding yourself with the right people. He has made it a priority to hire and work with individuals who share his values and vision for the company. TJ has created a positive and supportive work environment at Direct Solar, where employees are encouraged to learn and grow, and their contributions are valued.
TJ’s commitment to giving back to the community is another way he empowers others. Direct Solar has partnered with local charities and non-profit organizations to support causes that are important to its customers and employees. The company has also provided solar energy solutions to schools and community centers, helping to reduce energy costs and promote sustainability.
As a Lyme disease survivor, TJ has made it his mission to raise awareness about the illness and support others who are affected by it. TJ has also shared his own story of resilience and perseverance, inspiring others who are struggling with chronic illness or other challenges to keep pushing forward. As someone who had been through so much and continuing to live despite it, he wants anyone who’s struggling to know they can do it too.
In addition to his work with Direct Solar, TJ also made it his mission to write a book, now a Amazon Best-Seller about his journey and struggles of overcoming Lyme disease while challenging himself in growing a business. “Walk the Lyme” is a powerful book that inspires readers to persevere through adversity and overcome their own challenges. TJ’s story serves as a reminder that anything is possible. The book also raises awareness about Lyme disease and the importance of supporting research and treatment for this debilitating illness.
Nelson’s story is one of perseverance, resilience, and determination. Despite facing challenges, he has built a successful business and continues to empower others through his work and advocacy. TJ’s commitment to giving back to the community and supporting those affected by Lyme disease serves as an inspiration to us all.
To learn more about Taylor “TJ” Nelson, follow him on Facebook and Instagram.
