Connect with us

Executive Voice

MurLarkey Distilled Spirits: Too Much Good Whiskey Is Barely Enough



“Too much of anything is bad, but too much good whiskey is barely enough,” this unquestionable wisdom, famously spoken by Mark Twain, may well explain the blitzkrieg of MurLarkey Distilled Spirits. The family-run business has been making waves in the sea of distilleries since its 2016 launch. By reaping national and international awards for its meticulously crafted spirits year after year, MurLarkey has gained a cult-following that’s steadily growing with the company and its array of product offerings.

Whiskey as the principal distillate has been known to the imbibing world for over 600 years or so. The world of whiskey makers is as densely populated as a pub on a Friday night, and the craft itself is as old as the world. It takes extreme courage to delve into the depths of aqua vitae and reemerge with a prize-winning beverage. MurLarkey Distilled Spirits has done just that. Founded in Virginia by Tom Murray, CEO, and his cousins Mike and Jim Larkin as a family business, MurLarkey, represents an amalgamation of three-family names—Murray, Larkin and Kelly—their maternal grandparents. In 2013, Mike Larkin along with his father-in-law, George “Papi” Zwetkow—a certified 5-star chef and master distiller—approached his cousin Tom Murray with the idea of a distillery. Tom, with a background in tech startups and finance, was intrigued by the idea and they formed MurLarkey Distilled Spirits, LLC.  Shortly thereafter they were joined by Jim, who has a background in high-end hospitality management—he took lead in this capacity as COO. In 2016, Kevin Szady joined MurLarkey as Head Distiller and the rest as they say, is history. With Mike’s passion, Papi’s nose, Tom’s entrepreneurial sense, Jim’s leadership, and Kevin’s craft, the new distillery achieved a fast ascent to recognition.

The recognition came in the form of awards for all four of the distillery’s beverage categories—a rare yet well-earned accolade. “The unique attribute of MurLarkey is that our little distillery has won awards for our vodka, gin, aged whiskeys and flavored whiskeys—to the best of our knowledge, there’s no other craft distillery out there that has won gold in three categories, and a ‘Best of Category’ in another,” tells Murray of the award-winning spate. Their Smokehouse Whiskey took gold at San Francisco World Spirits Competition in 2020—like the Academy Awards of the spirit world. The same year, Imagination Gin took home gold at the New York International Spirits Competition and MurLarkey’s Coffee Whiskey won Best in Category at ADI (American Distillers Institute), which is the preemptive organization for craft distilled spirits and where MurLarkey’s vodka – Divine Clarity – won gold in 2017. Divine Clarity later took home gold in 2018 at San Francisco World Spirits Competition. The success story speaks for itself.

When asked what explains the distillery’s success, Tom points to the “incredible attention to detail and craftsmanship” along with rigorous quality control. With quality control on one side and the fact that they treat their loyal customers as family—calling them the “MurLarkey Army”—the combination makes for unwavering loyalty. “Good quality fun is what we’re about,” sums up Tom, of the company’s attitude to doing business. With likely more award-winning products on the horizon, MurLarkey is a brand to get behind, before their bandwagon overfills like a generous whiskey cocktail.

Sahil is a serial entrepreneur and branding specialist. He also serves as a real estate investor and business consultant. He presently serves as the owner of The Brand Castle - Specialist in Search Engine Optimization (SEO), Web Design & Development and more.

Become A Crypto Expert


Recent Stories


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.