fbpx
Connect with us

Executive Voice

MurLarkey Distilled Spirits: Too Much Good Whiskey Is Barely Enough

“Too much of anything is bad, but too much good whiskey is barely enough,” this unquestionable wisdom, famously spoken by Mark Twain, may well explain the blitzkrieg of MurLarkey Distilled Spirits. The family-run business has been making waves in the sea of distilleries since its 2016 launch. By reaping national and international awards for its meticulously crafted spirits year after year, MurLarkey has gained a cult-following that’s steadily growing with the company and its array of product offerings.

Whiskey as the principal distillate has been known to the imbibing world for over 600 years or so. The world of whiskey makers is as densely populated as a pub on a Friday night, and the craft itself is as old as the world. It takes extreme courage to delve into the depths of aqua vitae and reemerge with a prize-winning beverage. MurLarkey Distilled Spirits has done just that. Founded in Virginia by Tom Murray, CEO, and his cousins Mike and Jim Larkin as a family business, MurLarkey, represents an amalgamation of three-family names—Murray, Larkin and Kelly—their maternal grandparents. In 2013, Mike Larkin along with his father-in-law, George “Papi” Zwetkow—a certified 5-star chef and master distiller—approached his cousin Tom Murray with the idea of a distillery. Tom, with a background in tech startups and finance, was intrigued by the idea and they formed MurLarkey Distilled Spirits, LLC.  Shortly thereafter they were joined by Jim, who has a background in high-end hospitality management—he took lead in this capacity as COO. In 2016, Kevin Szady joined MurLarkey as Head Distiller and the rest as they say, is history. With Mike’s passion, Papi’s nose, Tom’s entrepreneurial sense, Jim’s leadership, and Kevin’s craft, the new distillery achieved a fast ascent to recognition.

The recognition came in the form of awards for all four of the distillery’s beverage categories—a rare yet well-earned accolade. “The unique attribute of MurLarkey is that our little distillery has won awards for our vodka, gin, aged whiskeys and flavored whiskeys—to the best of our knowledge, there’s no other craft distillery out there that has won gold in three categories, and a ‘Best of Category’ in another,” tells Murray of the award-winning spate. Their Smokehouse Whiskey took gold at San Francisco World Spirits Competition in 2020—like the Academy Awards of the spirit world. The same year, Imagination Gin took home gold at the New York International Spirits Competition and MurLarkey’s Coffee Whiskey won Best in Category at ADI (American Distillers Institute), which is the preemptive organization for craft distilled spirits and where MurLarkey’s vodka – Divine Clarity – won gold in 2017. Divine Clarity later took home gold in 2018 at San Francisco World Spirits Competition. The success story speaks for itself.

When asked what explains the distillery’s success, Tom points to the “incredible attention to detail and craftsmanship” along with rigorous quality control. With quality control on one side and the fact that they treat their loyal customers as family—calling them the “MurLarkey Army”—the combination makes for unwavering loyalty. “Good quality fun is what we’re about,” sums up Tom, of the company’s attitude to doing business. With likely more award-winning products on the horizon, MurLarkey is a brand to get behind, before their bandwagon overfills like a generous whiskey cocktail.

A serial entrepreneur and branding specialist. He also serves as a real estate investor and business consultant. He presently serves as the owner of The Brand Castle - Specialist in Search Engine Optimization (SEO), Web Design & Development and more.

Advertisement

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Executive Voice2 months ago

Kerwin Rae Shares How He Has Helped Over 100,000 Entrepreneurs Succeed and Grow

Kerwin Rae is Australia’s leading business strategist and high performance specialist helping over 100,000 businesses, in 154 different industries, throughout 11...

Politics3 months ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business5 months ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance6 months ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship6 months ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship8 months ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing1 year ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship1 year ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship1 year ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt Magazine

The Disrupt Magazine & Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.