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Executive Voice

New York Global Brand Keeps Street Wear Industry on Edge

till the end

New “drops” from Til The End Clothing has the street wear industry on edge. This New York heavy hitting brand is the talk of the street wear industry for the up and coming.

With the rise of Covid-19 impacts in 2020, this pushed e-commerce channels to be the main selling platform for the street wear industry. Til The End Clothing found a way to engage with potential customers through promotional ads, with posts of their unique urban style.

The 2020 pandemic was a disaster for most businesses with storefronts however, Til The End stayed consistent with sales utilizing the promotional advantage through the use of social media. Advertising has never been this convenient for brands to make their mark, it’s about choosing your target market and sticking to the demographic. As stated in Forbes website” Social media advertising is critical because it allows you to hyper-target specific users, build an audience database and directly track your return on investment.”

According to statistics on Instagram promotions alone-Til The End’s online presence has a combine 3.1 million user impressions taking notice of the brand’s identity, with a striking 81% conversion rate in sales. Which has helped the company reach thousands of customers nationwide. A fashion article on the Rolling Stone’s website states “53 percent of people reported that their purchase habits have permanently changed as a result of the pandemic.”

Founded by designer Drew Traficante, a Manhattan local with original ties to Lindenhurst, Long Island-Til The End brings a refreshing new style to the street wear industry. The brand was highly skilled at grassroots marketing by doing trade shows and handing out free clothing in the beginning stages to expand brand awareness. This built the company momentum and later doubled their reach via social media marketing as opposed to the old school ways.

Complex states “The pioneers of modern streetwear including Stussy, Staple, Supreme, and BAPE, used their clothing as a form of cultural expression, and are responsible for the shift away from formality and towards athleisure.” Til The End Clothing demonstrates athleisure as they represent “to the ones we lost” a movement shifting the public to look up, but incorporating the message into a comfortable lifestyle for everyday wear.

Below are the contact details and social media pages from where you can connect to this New York based brand.

Official website: https://tiltheendclothing.com/

Instagram Page: https://www.instagram.com/tiltheendclothing/

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