There are a lot of ways to grow your brand whether it’s via self-education, getting a mentor or coach, listening to podcasts, or taking a course or accelerator program. How fast you find success is up to you along with the path you choose.
One personal brand expert and entrepreneur says the secret is in serving others first. Nik Scott has made a big impact in the entrepreneur world helping women build and expand their brands, but she’s not finished yet. In fact, her goal is to help more women this year see their businesses thrive.
She says part of the finding success and not feeling pushy about selling has to do with learning to serve others first. By giving of yourself selflessly, you’ll build your business stronger and faster. Her six-week accelerator course takes you to step by step through a process that focuses on the things which will help create better reach in your entrepreneur journey.
One of the areas she discusses is how public speaking helps enhance your authority in the eyes of others. With data behind her, she reminds that those who are hired as public speakers are not only becoming more visible in a crowded market but are also more likely to see promotions at a much higher rate than those who are not speakers.
As an award-winning expert who is laser-targeted on helping others amplify their brand, Nik Scott teaches women to expand their businesses. She says finding your uniqueness can help you stand out, whether it’s what you do or how you do it. When you can differentiate yourself and stand apart, you’ll find greater rewards at a quicker pace.
She’s worked with groups and even 1:1 with politicians, corporate executives, and non-profits. It’s crucial to be seen as an authority in your niche. Learning to position yourself that way is a path she can teach you. She helps women expand their credibility within their niche by going through specific steps via her accelerator program. By becoming a go-to person in your industry, you’re building trust. She says it amplifies your voice and helps get you seen.
Intentionally build your brand with thought and presence. And when you start being heard and recognized, more people will ask you to speak. The more you speak, the more it feeds into the base of your authority in your niche. Public speaking is not only a great way to expand your reach, but it offers an air of credibility when others see you in that role.
Also, by giving before asking, being selfless takes the smarmy sense of selling out of business that so many people dislike. It takes the pressure off sales when you’re offering to serve by helping with great information and resources. People see this selflessness, and they are less guarded and more willing to hear what you have to say because you’ve been helpful to them.
Selflessly putting yourself out there may seem counterintuitive, but you’ll find that by changing your perspective, you’ll start to recognize the way people relate to you. She calls this Selfless Self-promotion ™.
FABB Public Speaking is a course that can help you get started with getting your voice out there and building your credibility in your industry, which in turn helps grow your authority. With a stronger presence, you have more opportunities for your business to be visible.
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