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Executive Voice

Pamela Rivera, the story behind A Wicked Touch, proves anything is possible with determination

Pamela Rivera was just another single mother with kids and a mother to take care of. Her 9-5 job only provided enough to keep the family surviving. The constant overflow of financial problems was too overbearing for Rivera. She decided that she had to do something for the better future of her kids. So, she set out to start a business with very little in her pocket and the determination to provide a stable ground for her children to grow.

Rivera says that she has been hustling since day 1 to get A Wicked Touch among the top competitors of the beauty industry. Starting a business from scratch is no fool’s play. She says that there were no handouts or shortcuts in the journey that she could rely on. However, her perseverance didn’t let her give up on her dreams. 

By not giving up, by staying 10 solid toes down to my company & myself, I knew success wouldn’t be far away. I knew when I started A Wicked Touch, I wanted her to be known real well known. I didn’t get no handouts or shortcuts. My Day 1’s have seen the hustle behind wicked & that’s how I got people admiring I just don’t quit,” says Rivera

A Wicked Touch is a team of highly driven and professional individuals who excel at what they do. This energy resonates with customers, making them want to continue supporting the company’s services. 

The one-stop beauty shop has enabled Pamela Rivera to ensure a six-figure income for her family. She even proudly shares that she has upgraded her 2012 beat-up Nissan Versa for a betterquality jeep. Achieving such a remarkable feat in less than a year is genuinely applaudable for Rivera. She says that she has been able to accomplish it all because of her strong willpower. Her determination to stand tall in the face of obstacles and resistibility to fold under pressure has always come to the rescue in any situation.

Lastly, Pamela Rivera’s most crucial advice to youngsters is to not compare their story to someone else’s. She states, “Valuing my hard work is definitely one of my biggest challenges.” “I’m human, I’m not perfect I have to remind myself everyday you’re doing the damn thing keep it going,” Rivera adds.

Problems come in everyone’s lives. It is all about your approach to deal with them. Do you want to sit and wait around drowning in your woes or take control of your life like Pamela Rivera? A Wicked Touch is one of the prime examples of what can be achieved if you put your mind to something. Let it be your motivation for you to achieve something better tomorrow.


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