The internet is the best place for people to turn whenever they need information about literary anything. The internet has become an integral part of our lives, one that we simply cannot live without. For some, this statement is very sad and it further fuels the fact that we cannot live without technology. For others, it’s their livelihood at stake. Namely, the internet has become so integral to our lives that we can start our very own business right on it. We don’t need a physical location for our business; the internet takes care of that. But for any business that resides on the internet, do understand that consumers will judge you based on your online reputation.

That’s why we’ve got a helping hand of Patrick Ambron, CEO of BrandYourself.com and a leader in online privacy & online reputation management, to give us a better look at why your online reputation truly matters in today’s society.

1.   What Defines You?

It’s safe to say that what is said about you on the internet is what defines you. But what are the reasons for it? Namely, Patrick says that three “main” factors contribute to your online reputation and those are your customer reviews, your online activity, and your employees. Patrick also says that once something goes on the internet, it can rarely be taken back. But the thing that you can do is bury it with more positive news related to you or your business. You can give consumers a story that they will like; a story written by you and your own narrative.

2.   Reviews

We all know that sometimes a person doesn’t like you. In most cases, this person will write a negative review without even thinking about the effects it can have. However, do understand that negative reviews can be just as helpful as positive reviews. It’s not the end of the world if you get a bad review. In fact, it’s an opportunity to improve your business.. By listening to what consumers say about you, you can use that information to make changes to yourself and your business. 

3.   Press

The way media portrays you in their articles or news stories can impact public perception about yourself or your business, says Patrick. Television, printed press, press releases, public relations, and media spots are some of the mediums that portray this perception to their audiences. You should be fully aware that the media will jump right on your back as soon as you do something bad if you are a young and up-and-coming entrepreneur.

4.   Social Media

Social media and mass media are the same in the sense that both can be difficult to manage if they work against you. Social media platforms are yet another venue for your critics to post inflammatory statements regarding your business, says Patrick. Social media can either work for you, or against you. But one thing it can most certainly do, is give you a channel to directly interact with your clients informally, says Patrick.