Have you ever wished to return to simpler times? You know—the good old days when technology didn’t drive everything. In those days, the practice of door-to-door sales was king, mainly because people were able to see the face behind the pitch. For the most part, those days are long gone, and the high-tech options of the digital era make the ‘good old days’ seem ‘not so great.’
But what if you could have the best of both worlds? What if sales could regain the personal touch using modern technology? Well, that day has come.
Last month, Houston entrepreneur Jeff Bitton launched his innovative digital video business card app, search engine, and networking platform, Pitch59. Specifically, Pitch59 delivers 59-second pitch videos via e-mail, text, air-drop, or QR scan codes—bypassing Google and Facebook algorithms. These videos serve as the old-school ‘human touch’ many people say is missing in today’s technological world.
“I often think of past experiences I had in door-to-door sales,” said Bitton. “I relish the opportunity to pitch my business face-to-face and let my personal presence and passion for my business help me sell the product or service. Search directories and current platforms didn’t fill this need for me, but I thought an online video sharing platform could. The combination of in-person sales with digital marketing has proven to be a powerful and effective solution.”
Bitton says there is another reason he developed Pitch59. After attempting to use online
directories and lead generators to promote his businesses, Bitton quickly realized those networks favor companies that pay a fee to be recommended. However, Bitton believes companies, people, and services should be recognized and recommended for their integrity and quality, rather than how much they pay the advertising network. With this belief as his driving force, Bitton was on his way to leveling the playing field.
Rightfully named, Bitton’s ‘Pitch Cards’ are essentially video business cards. To create your own PitchCard, users must subscribe to Pitch59. This action gives access to the app where you can create and share your profile and personalized business video with anyone, even if they are not a subscriber. And you can access Pitch Cards with your smart device or personal computer. Bitton adds that even though non-subscribers can receive and share others’ Pitch Cards, there are benefits to subscribing. For instance, subscribers can search among all other Pitch59 customers using a proprietary and unbiased search algorithm.
Subscribers can also store PitchCards received from others easily in ‘pockets’ on their landing page. Then you can use these pockets to organize your pitch cards into logical categories for easy access.
Bitton says one-year Pitch59 subscriptions are free to non-profit and charitable organizations. Later this month, the Church of Jesus Christ of Latter-day Saints’ Houston mission is utilizing this perk by providing accounts for its 150+ missionaries.
Other Houston area organizations that are subscribing to the service and app include The Houston Northwest Chamber of Commerce, Business Networking International (BNI), Trismart Solar Sales, The Fitzpatrick Group, CMIT Solutions, Keller Williams of the Woodlands, and many other services.
Bitton is thrilled but not surprised that his video business cards are doing so well. He adds that Pitch59 is in the process of onboarding approximately 700 new subscribers and hopes to attract 10,000 subscribers by the end of 2021. These marks will undoubtedly help Bitton reach his financial goals. So far, his company has raised approximately $850,000 of its $1 million initial angel investment funding.
With Pitch59 doing so well, you might wonder what’s on the horizon for Bitton? Resume PitchCards, of course. The concept is similar, allowing job-seekers the same 59-second window to pitch themselves to potential employers.
There is hope for those who yearn for simpler times before every aspect of communication became distant and impersonal. At this point, it’s safe to say most people would not revert to the days before our technology conveniences. However, in the case of Pitch59, modern convenience has combined with the personal aspect of old-school sales tactics. The result is nothing short of genius, making Pitch59 the must-have business app that takes you ‘back’ to drive you forward.