Connect with us


Powered by YouTuber and Guru Hussein ‘Kazzy’ Khazaal, Dreamwell Marketing Aims to Solve the Influencer Marketing Headache

In today’s landscape of digital marketing, companies are being forced to take their marketing dollars onto the internet. Gone are the days where most of a company’s marketing budgets are spent on newspapers or large billboards, and instead brands are opting into digital advertising, such as on Facebook ads or Google Adwords.

Yet one marketing strategy still puzzles almost everyone: influencer marketing.

“Influencer advertising is still the wild west when it comes to marketing”, says YouTuber and marketer Kazzy Official, who boasts 1 million followers (YouTube and Instagram) himself.

This type of marketing is so volatile that working with one influencer with 5 million followers can yield completely different results than working with another one with the same follower base of 5 million. There are so many different factors and variables that influence the outcome of a successful campaign that they must all be considered when selecting the right influencer for the job.

Many brands and companies simply throw budgets at influencers and pray for a successful campaign. Unlike Facebook ads and Google adwords, there isn’t a distinct and proper dashboard to view results of influencer campaigns. This has led to many brands being turned off by influencer marketing initiatives since many do not yield an ROI.

Influencer Marketing Must Do it All for Companies

“Unlike the old marketing world, influencer marketing requires the influencer to: create the content piece, promote the content piece, and yield results and sales for the brand”, says Kazzy.

However, in the past, these 3 outcomes were shared by 3 different agencies: ad agencies to create the content piece; media channels like TV or radio to promote the created content piece; the brand itself needing to optimize their websites or telephone lines for inbound sales. Yet, influencers are expected to do all of these things themselves these days.

It makes it even more difficult to create successful influencer marketing campaigns when it’s hard to track results of such initiatives.

Influencer Marketing Must be Tracked

Just like any other marketing efforts, influencer marketing must be tracked and analyzed in order to know whether or not the campaigns are successful. Easier said than done, however.

What does one track? Do you simply look at how many impressions the sponsored post (the content piece that the brand pays the influencer for) yields at the end of the day? Looking at views may mean that the post increased brand awareness, yet companies don’t seem to care for brand awareness when working with influencers; they simply want measurable results, like sales conversions.

What if a brand measures the success of an influencer campaign after two weeks? This makes it unfair to the influencer if their YouTube video somehow blows up in the fifth week and drives enormous sales for the brand. Measuring ROI can be tricky in the influencer world since views and impressions keep increasing on sponsored posts over time.

Dreamwell Marketing Aims to Solve this Problem

Kazzy parlayed his YouTube and content career into starting Dreamwell Marketing, an agency that aims to track measurable results in the influencer space.

With tons of experience as a YouTuber himself, Kazzy knows the intricacies of the content world and how to create higher engagement and quality content pieces. Having also managed large YouTubers such as Moe Sargi (3 million+ followers), Kazzy also knows how to measure results for brands when it comes to influencer marketing.

Dreamwell is fine-tuning its marketing software which will analyze sponsored influencer content in order to track and measure real results. Influencer marketing should be exciting and dynamic for brands, not painful and stressful!

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Crypto Expert
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship5 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship6 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship1 year ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.