The spring-summer fashion cycle had its grand finale with Los Angeles Fashion Week, powered by Art Hearts Fashion. The star-studded event, which began on October 14 and wrapped on the 17th, featured up-and-coming designers, household name brands, and welcome LA’s most fashionable guests to preview the latest trends to come. From TikTok stars like Jarcarti and Monty Lopez, to reality personalities like Cole and Kelsea Moscatel and the cast of Bling Empire, LAFW 2021 reigned supreme in star power. But behind all the VIP guests in attendance, intricate outfits and bright lights, it was really PRETTYPARTY that took center stage.
PRETTYPARTY, the premiere hair extensions line beloved by stars and influencers, sponsored LAFW, and truly brought a new element of glitz and glamour to every show. Their luxurious ponytails, a staple for every model seeking an extra level of volume and the “wow” factor on the runway, stood out and elevated every look showcased during the event.
Founded in 2017 in heart of Los Angeles by fashion maven Laura Mayer, PRETTYPARTY is a company that prides themselves on diversity in beauty, quality hair care, and trendsetting for all things extensions. Hair aside, the beauty company also has a beauty sector comprised of the best products on the market to promote clean skincare. Laura, who values organic living, takes her love for a healthy lifestyle into her fashionable endeavors, which is why PRETTYPARTY is the ultimate e for hair and skin. It’s no doubt that after making a splash at LAFW, Laura will only continue to lead the brand as they soar to new heights! With core values of staying cruelty free, innovative and affordable, PRETTYPARTY has something for everyone, and is very DIY-friendly, making it easy to recreate the best runway looks of the season at home and style with your own wardrobe, so as the holiday season approaches, it’s the best time to level up your up-do.
LAFW hosted several incredible shows throughout the week – including highlights from House of Skye, House of Castell, Jonathan Marc Stein, Gh Luxury Lingerie, Mister Triplex, Argyle Grant, and many others – and the unparalleled designers really demonstrated what the next season of fashion will look like. From shows to athleisure, couture to streetwear, and of course, the hottest accessories of the season, it’s clear that PRETTYPARTY has solidified their place on fashion’s frontier with their premiere extensions line that is the cherry on top of every ensemble.