Even with all the technology and data at one’s fingertips, so much marketing content consumers receive often feels generic, impersonal, and often downright disruptive. It isn’t for a lack of trying, considering generative AI capabilities. Even with significant advances in technology, not to mention the massive amounts of information collected on each and every consumer, a vast amount of marketing content still misses its mark and, worse yet, often turns people away from brands.
Fortunately, PushSend Ai is disrupting traditional ways of marketing. Their cutting-edge technology and algorithms will completely disrupt how marketers market and businesses connect with consumers. Founder and CEO Eric Diamond explains, “Our complete and utter goal is to have AI generate content specific to each individual.”
A recent study showed that approximately 80% of consumers are inclined to choose brands that provide them with a uniquely tailored customer experience. Clearly, making the case that simple personalization isn’t enough. That is where PushSend Ai comes in.
Diamond explains, “We care equally about the brand tone and audience of each of our e-commerce customers.” PushSend Ai creates a Super Profile for the store and each of their customers. “For each customer, there is a purchase history; there are algorithms that we use that determine whether the customer is likely to purchase. We have other related special sauce if you will, and industry data that we utilize.”
PushSend Ai also delivers product recommendations and determines ideal holidays in which to generate content. Diamond elaborates, “Our marketing calendar automates national holidays and events that retailers put on throughout the year. We utilize that to have meaningful one-to-one hyper-personalized conversations with each customer.” What this means for business owners, like Shopify entrepreneurs, is a truly individualized experience for their customers based on consumer preference and behaviors and and even in different languages when going after or marketing to a specific target audience.
Remaking the Mold
Martech and Ad Tech were some of the first to embrace AI and have been using it to segment and create targeted content; that is nothing new. They have used it to set up campaigns and put groups together in lists, and they currently use it to build websites and generate SEO. What it hasn’t been able to do, Diamond points out, is have a personal conversation with buyers.
Unlike most services including email and social push platforms, PushSend Ai is not utilizing Ai to promote a specific type of marketing service like email marketing, social media or SMS. Their marketing conversation platform is platform agnostic; therefore, it creates personalized interactions with customers across various communication channels such as email, SMS and WhatsApp. Diamond says “We don’t care what delivery platform you use for sending the content. We connect to it so that you don’t have to stop using your favorite email marketing service or SMS sending service.
PushSend Ai also puts an end to one-size-fits-all marketing pushes. Diamond shares, “We want to get rid of rigid, even hard-coded drip campaigns and things along those lines that marketers need to rely on and set up ahead of time. For example, I have six different campaigns that will go out before Black Friday. Here they are, here are the dates and they’re all hard-coded. In the PushSend Ai universe, that goes away because eventually, our AI starts to say, ‘Okay, well, Eric Diamond is a customer, and Black Friday is coming up, and historically, he’s bought these things. We know that by pushing out a 20% off coupon, we can push the needle, so to speak, and get him to make a purchase.’”
PushSend Ai isn’t stopping there. It will also do follow-up messages to keep customers engaged and encourage consumers to buy more. Unlike traditional email campaigns or drips, which are generic, these follow-ups will be tailored to each individual, making the customer feel special and thereby increasing brand loyalty, trust, and ultimately, encouraging more purchases.
Diamond adds, “That’s ultimately the goal. That’s the difference. There has not been the ability to understand what moves the needle for each customer and really make each conversation personalized for them. Remember the goal with all marketing efforts is to get customers to buy more. Right.”
Another essential feature for users is the two modes with PushSend Ai–Auto Pilot and Manual. Auto Pilot allows the system to make the decisions on what content to create, how often and when to send it. Whereas, Manual mode still has features that are automated with the Ai making decisions, but users are required to create campaigns and approve all content. For users, who want to switch it up, they can always switch between modes.
And finally, what is essential to marketers and the businesses they serve, the proof it is working. “PushSend Ai will have a dashboard. You’ll have metrics. You’ll have your queue for showing what’s been generated and what’s been sent out. From these hyper-individualized personal conversations, you will generate more sales, opens, and clicks, right? And as long as we can prove that and significantly do so, we’ll be successful at what we do.”
Be one of the first to try PushSend Ai. Sign up for their Beta launch today.