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Rocky Shi Discusses How Businesses Can Use 3D Animation to Improve Their Bottom Line

3D Animation Improves Sales and Training Without Busting the Budget, Rocky Shi says

Animation, especially 3D animation, is becoming increasingly popular. It is used in entertainment and other industries, such as architecture, education, manufacturing, and health care.

Businesses that invest in 3D animation can reap significant benefits, managing director of Beijing Topwin Investment Group and founder of Rise Entertainment. Rise Entertainment is a startup for visual effects artists, animators, creators, writers, and studios to share content.

Eye-Catching 3D Animation Increases Sales.

Almost three-fourths of customers prefer videos to text marketing. A 3D animation can show the product and its features in compelling and engaging ways. 3D videos hold people’s attention longer than text or 2D videos. Indeed, a recent study shows that companies that use 3D animations increased their sales by 40 percent.

3D Animation Improves Brand Loyalty

Rocky Shi notes that businesses are also using 3D animation in content marketing to project a positive brand image. 3D animation demonstrates sophistication and gives the brand a premium feel. Because 3D is a new technology, its use tells prospective and current customers that the brand is up-to-date.

Animation also enables companies to create attractive “how-to” videos that add value to their products or short “explainer” videos that creatively explain the product or service. 3D animation enables businesses to explain complex concepts quickly.

These videos also increase brand credibility, which aids in growing sales and ROI over the long term.

3D Animation Relates Well to Customers

3D animation brings products and services to life in ways that still images cannot. 3D’s crisp visuals combined with depth and detail are easy for customers to relate to.

Customers also can interact with the video in realistic settings. The experience of interacting with the product or service can make the customer experience more memorable. The more customers remember your product, the more likely they will buy it.

3D Animation is Shareable

About one-third of Millennials and Generation Z are more likely to buy products that have a social media presence. Adding a 3D animated video to your social media postings will engage followers and ultimately lead to more sales.

Businesses can easily share their 3D animated videos across all social media, so one investment can dramatically increase a brand’s presence, followers, and sales.

3D Allows 24/7/365 Sales

3D animation allows companies to present their products and services to potential customers around the clock. Customers can view the presentation during convenient hours, no matter where they are located in the world.

3D Animation Can Train Employees

Businesses can also benefit from using 3D animation in other ways besides marketing. 3D is a powerful tool for explaining complex concepts. Companies can use it to train manufacturing employees to ensure consistent product quality. They can also use it to explain product benefits to the sales staff in memorable ways.

3D Animation is Less Expensive Than Live Action Videos

3D animation is budget-friendly, Rocky Shi explained. Live-action videos require actors and setups, which can significantly add to their cost. 3D animation is also less expensive than other types of marketing collateral that businesses use daily.

The Bottom Line

3D animation is a budget-friendly, sophisticated way to promote a business and train employees. 3D animated videos

  • Increase sales.
  • Improve brand loyalty.
  • Explain complex concepts clearly.
  • Engage potential customers and employees.
  • Allow sales around the clock.

3D animations are also easily shared across all online platforms, so businesses need to make only one investment for multiple uses.


Caroline Hunter

Web Presence, LLC



SOURCE: Rocky Shi

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