3 years ago, Dr. Daniel Wallerstorfer approached then investment banker Rachel Sanders, who boasts an impressive resume including an MBA from Harvard, to start a revolutionary multivitamin startup built upon microbead technology and cellular nutrition. Fast forward to 2021, the startup has 9 employees, over $3 million in venture capital funding and thousands of customers around the US.
Co-founder Dr. Daniel Wallerstorfer is a biotechnologist and geneticist who founded Novogenia in 2009 and has since grown the lab to over 180 employees. Novogenia, who is also Austria’s largest COVID PCR laboratory, is the producer of Rootine’s microbeads. After 3 years of research and development, Novogenia developed microbeads to slowly release over a 10-hour window.
Rootine is based on nutrigenetics, which is the science of how genetic variations influence how the body absorbs, metabolizes, distributes, and excretes micronutrients. Beginner biohackers often confuse nutrigenetics with nutrigenomics, which is how dietary preferences (ways of eating) influence genomic expression and impact disease risk.
Nutrigenetics has much sounder science than nutrigenomics, primarily because there is more control when you’re looking at one gene and one nutrient. It’s extremely hard to control variables when you’re looking at how food (which has 100,000’s of bioactive compounds) influences genomic expression and disease risk.
Rootine identifies and addresses your key nutritional weaknesses through advanced at-home testing completed in under 5 minutes. Currently Rootine pulls data from 4 data sources. Members start with the free lifestyle quiz to help the AI formula understand the individual. Rootine advises members to add at least one of the 3 at-home tests, being either the DNA test, blood vitamin test or blood mineral test. Some members take all 3 tests to achieve the most accurate dosing and understanding of their body.
In an industry that has not seen innovation for decades, Rootine looks to be the mainstream solution for tailored micronutrition. With biohackers using devices like Whoop, Oura Ring and Eight Sleep to understand the data behind their health, Rootine is one of the first consumables to leverage health data.
There are numerous ways in which people differ, and Rootine strives to accommodate, accept, and support these differences in order to achieve the best health results. It is difficult to recognize and meet each person’s unique biological requirements, so Rootine creates simple, trustworthy solutions that people can use and afford in order to help the most people.
Who you are and how you live your life is just as important as what you put into your body. The creators of Rootine believe that the things we consume on a daily basis influence our work product, fitness progress, and the kind of person we want to be. Rootine was created because self-care is important; the more time you put into caring for yourself, the better your results will be in the long run.
The idea of Rootine is to help people understand their bodies better and how to care for them by giving them tailored tools. Sanders and Wallerstorfer are aiming to build a future in which precision nutrition allows for optimal health, and they’re using Rootine to make it happen.
Cellular nutrition from Rootine costs $2/day and is available to all 48 contiguous states.