Connect with us
Apply Now

Executive Voice

Rootine Is the Customized Multivitamin You Didn’t Know Existed

3 years ago, Dr. Daniel Wallerstorfer approached then investment banker Rachel Sanders, who boasts an impressive resume including an MBA from Harvard, to start a revolutionary multivitamin startup built upon microbead technology and cellular nutrition. Fast forward to 2021, the startup has 9 employees, over $3 million in venture capital funding and thousands of customers around the US.

Co-founder Dr. Daniel Wallerstorfer is a biotechnologist and geneticist who founded Novogenia in 2009 and has since grown the lab to over 180 employees. Novogenia, who is also Austria’s largest COVID PCR laboratory, is the producer of Rootine’s microbeads. After 3 years of research and development, Novogenia developed microbeads to slowly release over a 10-hour window.

Rootine is based on nutrigenetics, which is the science of how genetic variations influence how the body absorbs, metabolizes, distributes, and excretes micronutrients. Beginner biohackers often confuse nutrigenetics with nutrigenomics, which is how dietary preferences (ways of eating) influence genomic expression and impact disease risk.

Nutrigenetics has much sounder science than nutrigenomics, primarily because there is more control when you’re looking at one gene and one nutrient. It’s extremely hard to control variables when you’re looking at how food (which has 100,000’s of bioactive compounds) influences genomic expression and disease risk.

Rootine identifies and addresses your key nutritional weaknesses through advanced at-home testing completed in under 5 minutes. Currently Rootine pulls data from 4 data sources. Members start with the free lifestyle quiz to help the AI formula understand the individual. Rootine advises members to add at least one of the 3 at-home tests, being either the DNA test, blood vitamin test or blood mineral test. Some members take all 3 tests to achieve the most accurate dosing and understanding of their body.

In an industry that has not seen innovation for decades, Rootine looks to be the mainstream solution for tailored micronutrition. With biohackers using devices like Whoop, Oura Ring and Eight Sleep to understand the data behind their health, Rootine is one of the first consumables to leverage health data.

There are numerous ways in which people differ, and Rootine strives to accommodate, accept, and support these differences in order to achieve the best health results. It is difficult to recognize and meet each person’s unique biological requirements, so Rootine creates simple, trustworthy solutions that people can use and afford in order to help the most people.

Who you are and how you live your life is just as important as what you put into your body. The creators of Rootine believe that the things we consume on a daily basis influence our work product, fitness progress, and the kind of person we want to be. Rootine was created because self-care is important; the more time you put into caring for yourself, the better your results will be in the long run.

The idea of Rootine is to help people understand their bodies better and how to care for them by giving them tailored tools. Sanders and Wallerstorfer are aiming to build a future in which precision nutrition allows for optimal health, and they’re using Rootine to make it happen.

Cellular nutrition from Rootine costs $2/day and is available to all 48 contiguous states.

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.