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S3, E37 HSN Top Entrepreneur, Stacey Schieffelin Is Disrupting The Beauty Industry #convoswithliana

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Stacey Schieffelin, Ford model and makeup guru, successful entrepreneur and true believer in empowering women to live the life they dream, is as approachable as the girl next door. Stacey shares her knowledge about how to look and feel your beYOUtiful best every day. For Stacey, putting your best and fabYOUlous face forward is a sign of self-respect, not vanity. She believes every woman deserves to have her own customized and personalized blueprint that maps out her unique path to bold beYOUty and self-confidence. Stacey founded Models Prefer 18 years ago; an international cosmetics company that has been sold on HSN in the U.S., QVC in the U.S., U.K. and Germany. The MP brand remained the #1 color cosmetics line on QVC in the UK for more than eight years.

Beauty is a natural extension of Stacey’s fun, engaged relationship with her customers (girlfriends); best demonstrated through her Pajama’ Party at Sea Cruises. “I started out talking to women one-on-one about what makes them beYOUtiful; first on HSN and QVC, and then in our unique Pajama’ Parties at Sea, traveling the world on a cruise ship devoted to fun, beauty and empowerment. Women embraced the ideas, products and friendships we were sharing. The phrase “best friend” was voiced over and over as they described their feelings about the products and being part of our community. Without question, the perfect name for our new brand “your best friend” (ybf) came from our girlfriends!”

Stacey is on the board of directors of Fashion Group International, Count Me In and is an active member of Independent Cosmetic Manufacturers and Distributors (ICMAD), Miss America’s Outstanding Teen, Girls, Inc., American Heart Association and the American Cancer Society. A native of Lakeland, FL, Stacey currently resides in Connecticut with her husband and business partner, David Schieffelin. They are the proud parents of two smart and style-savvy daughters, Knox and Sami.

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Liana Zavo a millennial expert and public relations strategist specializing in personal branding for the past seven years working in media and marketing. She has been dedicated to actively build personal brands from the ground up. Liana is the founder and CEO of her full service media company, ZavoMedia serving entrepreneurs, experts and authors. As a full service media company, ZavoMedia specializes in digital marketing, public relations, google ads, personal branding, and in developing influencer marketing campaigns to jumpstart emerging brands. Liana‘s mission is to target the right demographic for small brands by placing them on her groundbreaking podcast, What Makes A Woman. A successful platform for entrepreneurs to network and serve as mentors. Her massive platform consist of empowered women, who challenge the status quote, teach the next generation how to run successful startups and spotlighting groundbreaking entrepreneurs on her weekly show. Since, launching her mega platform last year, there are 20,000 downloads with 5,200 subscribers supporting the show on all major platforms.

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