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Executive Voice

Sahiba Chanana, Digital Creator and Lifestyle Influencer incites people and gives them a sneak peek from food to traveling.

Influencer marketing has taken the world of social media by storm. Almost every brand now has a dedicated section within their marketing strategy for influencers and it’s not surprising why. Influencers can be a really powerful way to convey your brand’s key messages, showcase products and services you offer, and gain brand awareness to a wider audience than you otherwise may not be able to reach. A recent survey found that 80% of marketers said they find influencer marketing effective and 71% said they rate the quality of customers and traffic from influencer marketing as better than other marketing sources.

From travel influencers giving us the desire to explore, home and interior influencers inspiring our décor and fashion, lifestyle influencers making us a part of their daily lives, and food bloggers making everyone big-time food lovers & tempting us by posting pictures of delicious recipes and beauty bloggers giving us the urge to experiment – here’s Sahiba Chanana, Jack of all trades, influencing people in every way. Sahiba is a food lover, travel enthusiast, Lifestyle creator, Graphics Expert, Tripadvisor, and YouTuber. She is known for sharing her extravagant experiences. Her lifestyle, alluring and fascinating, has made her very popular on social media.

Based in Dubai, Sahiba is making such amazing content in her genres that she has acquired the status of Creator & Influencer. Also, managed to earn people’s trust & respect and has gained a huge fan following on social media. Her Instagram feed is filled with mouth-watering food pictures that she tastes & reviews and is a treat for all foodies out there. Her love for food has motivated her to travel and try the best delicacies different places in Dubai offer. She has been keen on sharing all the must-try dishes while traveling to new destinations. By sharing posts inspired by her everyday life and interest, Sahiba can appeal to diverse audiences, and come across as relatable and genuine. Moreover, her motive is to help and support the smaller businesses that cannot spend exorbitant amounts on big marketing campaigns and compete with the bigger fish in the F&B game.

Sahiba has become one of the stars who appear relatable to regular people. She not only acts and makes content but also interacts a lot with her audiences. People have started to look up to her not only as an influencer but as someone relatable from whom they can learn as well. Being a travel fanatic, she has swayed umpteen people to get up and travel. She has activated the peripatetic bug hidden in the people. She is a fervent wanderlust who is very fond of tourism and loves to travel and explore new places. Sahiba has no filter and does a magnificent job at sharing her travel opinions. She helps travelers organize their travels, providing valuable information including places of interest, the best time to visit, the best hotels to stay, and everything in between. Apart from that, she recently started a YouTube channel where you can relish her travel videos.

Sahiba is advising those who want to become successful digital creators. “Undoubtedly, it is the variety and uniqueness of visual content added there. The contemporary audience isn’t content with repetitive content. They want to see something fresh and unusual every time and that is what I try to do. So users should use all their creativity and skills to offer something exclusive and visually appealing to others. Everyone who adds unique content to Instagram can be a digital creator. If you manage to understand what is wanted by the audience and which content caters specifically to some group of people, you can boast an impressive following and cooperation with different brands as well as become an inspiration for users who also want to reach recognition and success on Instagram.”

Follow her on Instagram @feettup_eatup


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