Dejon Brooks, is the 20-year-old Founder, who put his life savings into starting up Trend Watchers. After reaching over 50 million people through his social platforms, Dejon now helps thousands of content creators go viral by taking advantage of internet trends through his startup Trend Watchers.
Tell us about your childhood and where you grew up?
I was born in Columbus Georgia. Shortly after that, I moved all over the east coast & South Africa before spending the rest of my middle + high school years back in Georgia. My mom was in the Air Force which is why we moved around so much. Doing this forced me to learn how to make new friends and adapt to new environments every 1-2 years.
How did you get started as an entrepreneur?
Around the age of 8, I had a lot of energy. This combined with anger issues led to me becoming very destructive. I would break – Toys – Windows – Write on walls – etc This all doesn’t sound bad but it was REALLY bad back then. My lowest point was when I fought a police officer in the 6th grade and got expelled from middle school. After that incident, I had to go see a counselor and something in that room snapped me out of it. I remember sitting in the chair talking with my anger management counselor. She kept asking me A LOT of questions and I told myself “this is BS”. It felt so unproductive spewing out my emotional fuel to her After that realization, I started telling her stuff she wanted to hear to get out of those sessions and I started applying this “emotional fuel” coming out in the form of anger towards a productive project. This is how I began my first venture of selling Roblox accounts. After teaching myself how to channel my emotions towards something productive (and seeing results), the quality of my life started to improve exponentially. I used this same energy to – Become a famous YouTuber – Start and scale Trend Watchers from scratch – And achieve any goal I want This is kind of an odd story but that is how I started my journey as an entrepreneur!
What is one business lesson you would tell a startup founder?
One business lesson that I would tell a startup founder is to try to achieve your 6-month plans in 1 month. Doing this will allow you to fail fast. Why do I love failure? 1. If it works out, good for you 2. If you fail, failure will leave clues as to what you should be focusing on/fixing It’s a win-win situation and I’ve been using this technique to get things done fast. This concept is especially important when starting it. Your #1 priority should be building cash flow as soon as possible. Without money, your business won’t go far.