A search engine results page, commonly referred to as a “SERP,” can be described as Google’s response to a user’s search. A SERP frequently features snippets, knowledge graphs, sponsored Google Ads results, Single Column PAA and video results. Ideally, this encompasses all results on a SERP that is not organic. More recently, Google also started experimenting with 2 column PAA(People Also Ask).
SERPs: Paid Vs. Organic Results
Although Google offers dozens of SERP elements that show up on the first page, paid results and organically generated results are two popular significant SERP categories, with paid results coming from businesses that use Google Ads to bid on specific keywords. Despite considering ad relevance, Google Ads’ placement favors the highest bidder.
Organic results are “earned” positions that Google’s algorithm determines to be the all-around best, most relevant outcomes for a specific search. SERPs are crucial for any brand seeking internet visibility as they determine how your site appears on Google’s front page.
GVATE: Helping You Achieve Prime SERP Position
Olu Ajanwachuku is a successful entrepreneur and SEO Consultant helping brands navigate through Google SERP features. He is the founder of GVATE LLC, a leading and reputable New York-based SEO company. Led by a guru in the field, GVATE has accomplished a lot in the SEO space in NYC within a short time. The company is known for its practical and effective SEO-based marketing techniques, helping brands explode their visibility and market penetration.
Some of the resources that GVATE LLC offers its clients include SEO, AdWord management, reputation management, social media, website design, and website development.. With a recession upon us, Olu believes that businesses must maximize their marketing budget. He wants to engage various individuals in discussions on how various ventures, such as realtors, photographers, dentists, doctors, mechanics, and eCommerce companies, can crush SERP on Google without blowing through their marketing budget.
Since its establishment, GVATE has clocked numerous milestones, including being ranked as one of New York’s Top 10 SEO experts on Google.com, Bing.com, and Yahoo.com. GVATE has also achieved an impressive milestone ranking a brand-new gym on the first page of Google within a three-month milestone. Some of their competitors are Planet Fitness, Crunch, and Orange Theory, to name a few.
Tips for SEO and Landing on the 1st Page of Google SERP
For local businesses, Olu advises that the best way to increase your visibility on Google and, consequently, sales is by focusing on your Google listing. You can achieve this by adopting various measures such as having a verified location, a Google map-linked website, ensuring that you list all the services you offer, and engaging a Local SEO service. More importantly, provide your operating hours and be sure to update these hours during holidays.
Additionally, Olu and his team at GVATE emphasize that reviews can make or break a business. “Google Maps is a powerful tool that can help boost your business—but only if you have enough reviews,” Olu says. There are three ways to get more reviews. First, make it easy for customers to leave reviews. Get in contact with them or insert a link on your website to leave a review. Second, offer a discount or freebie in exchange for reviews. And finally, use your existing customer base to get more reviews. By this, Olu means asking your friends and family if they are willing to leave you reviews. Doing the following can help you boost your ranking on Google Map.
Olu wants to grow GVATE to new levels of success, serving brands in diverse industries such as photography, real estate, home service companies, medical and eCommerce companies. In addition, he wants to continue innovating the GVATE services and solutions to better serve local businesses.