Creative businesses are the lifeblood of the modern economy. Firms that can market their products or services, gain new capital, or generate new leads can grow exponentially. The lead generation process can be challenging for some firms because poorly executed strategies can often sink a business before it has a chance to take off. The following article gives tips on marketing your creative business, getting new leads, and generating more new clients. To do this, you have to know what you are doing and how it works. These tips will help lay a foundation for your marketing strategy so your business can continue to grow and thrive in the modern marketplace.
Mark Lachance, a serial entrepreneur and author, believes that it’s important for business enthusiasts to experiment with different strategies. He says they should explore every opportunity in order to bring uniqueness to the company while still making sure it’s profitable enough not to lose money investing heavily on experimenting.
One strategy he firmly believes in is “BlitzScaling”, which is a strategy that requires one to make decisions without hesitation, and accepting the risk of being wrong rather than being slow. It’s used when you want your company to grow fast by making decisions quickly even with low confidence because the risk of being too slow is greater than passing up on opportunities.
Mark is also the CEO and the top investor for Maxy Media Inc, an agency that specializes in generating revenue through online video ads. What makes them stand out from other companies like this? Well aside from being number one when it comes to advertising spend on TikTok across Canada and North America’s Top Ten list , their integration with AdTech and their growing Gen Z team allows them access not only campaign management software but also talent recruitment which has been critical for their hyper growth.
Creative industries are always on the lookout for strategies that work, and despite unusual methods with creative solutions to problems that others may not understand; this is what keeps them alive and well in today’s world. Creative companies need more than efficiency-driven work methods – creativity also plays a big role when it comes down to how much money gets made.
It’s easy to see why Mark Lachance is such a successful entrepreneur. He knows how important staying creative is, and he never tires of the challenge of coming up with new ideas for his company or business ventures.