Connect with us

Executive Voice

Sneakers & Hip Hop: SBCollector’s Story

Chris Robinson, known as SBCollector, is a renaissance man of the modern age. A sneaker collection worth multiple millions, the owner of his local skate shop and a bright future in the music world. I “sat down” with Chris (he’s in New Jersey, I’m in Chicago, but the internet closed the distance) and discussed his career, hopes and dreams. To understand the music of SBCollector, I have to dig into his past. A past paved by sneakers.

I asked Chris to walk me through his space, walls stacked high with shoe boxes, and display cases lined with rare and colorful sneakers. As he showed me around, he talked about his early days. “The first pair of Nike’s I ever purchased was when I was 16 working at McDonalds and I got my first paycheck. I went right to A&J Sneakers in Asbury Park, NJ and purchased a pair of White with a navy blue check Air Force One low-top, put them on, and wore them out of the store. It was one of the most satisfying things I’ve ever experienced.” I asked if he still had the shoes. He laughed, “I wore those things into the ground. My mom made me throw them out because they were totally falling apart.” But Chris doesn’t seem to have any regrets. He could wear a new pair of shoes every day for years.

After our shoe room tour, Chris took me into his studio. A back room equally as packed, but less with shoes and more with musical instruments, drum kits and big, bassey speakers. I asked Robinson to describe his sound for me. “It’s a blend. Old school hip hop made with newer technology, then run through analog systems.” He points to his gear. “I get obsessed with things. From shoes, to music stuff, the more that surrounds me, the more I’m inspired.” And inspired he is. I listened to his singles before our interview, and was struck by the fullness of the sound. Something new artists typically struggle with. I asked him about it. “Being in the sneaker world, I’m surrounded by culture” he says, “and I’ve gotten to know a lot of very talented musicians. I help them get a rare pair shoes, and they’ll give me tips on my music. I love to learn, and I just love making music.”

It’s easy to see where SBCollector’s influences come from, but, like everything he touches, he makes it his own. I ask him what his future holds. He looks out the window of his studio, reflecting for a moment. “I want my music to be a soundtrack to someone’s lives. I want some kid to get his first pair of AF1’s on his McDonalds job money and I want him to walk home in them, listen to one of my tracks, and feel like a million bucks.” I end by asking Chris if he remembers what he was listening to when he got his first pair of sneakers. He laughs, and says something, but the connection cuts out. I didn’t hear the song, but based on the look on his face, it was as influential as the shoes on his feet. You can find Chris’ debut singles on Spotify, streaming now. 

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship9 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship10 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance2 years ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship2 years ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship3 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.