As per the report by Shopify, 86% of the Indian population adopted online shopping during the pandemic. The most important aspect that played an important role that changed the behaviour of shopping is Social Media. But if you’re running an e-commerce business, it can be cringe-worthy. Facebook, Instagram, Twitter, LinkedIn, and new social media networks, which one to choose? Here are some tips- you can implement to run a successful social media marketing strategy.
Sharing, Not SellingIt can seem like little off-track advice when we are talking about sales and marketing strategy. However, it is crucial to know that the primary intent of people to visit social media is not shopping, even though the first phase of purchase begins in social media. Marketers need to build a customer relationship with viewers, sharing valuable information, and build trust to pipe out any sales in social media. To build a relationship, brands need to undertake the following activities-
- Engaging with followers.
- Hosting live chats, quizzes, and more.
- Participation in chats, or groups.
Building Customer Relationship Using Blogs
Blogs not only help with SEO but also helps to share thoughts leadership, and engaging content. It also serves as a pitch to launch new products and services to redirect traffic to your website. Sharing blogs with engaging social media posts can together build a smooth part for buying journey of customers.
Promotional OffersGiveaways, Discount offers, and quizzes with prizes are an effective strategy for e-commerce social media strategy. Sharing the example of Lenskart, they gained success in promotional sales by giving an Rs. 150 discount coupon for new registration. Similarly, sharing promotional offers helps with more engagement and provides insights into customers’ thoughts and behaviour.
Investing in Social Media MarketingAs per the report by Sprout Social, 89% of marketers use Facebook ads in their marketing strategy. Such massive use of Facebook ads confirms that social media campaigns are extremely useful to create engagement and reach. Before investing in any social media ads, make sure the audiences on that platform resonate with your ideal customer persona.
Video Strategy for YouTubeYouTube is the third most used website in the world makes a great addition to social media strategy for social media marketing. There are plenty of ways in which you can use YouTube effectively for your e-commerce business.
- Make a content marketing approach to generate brand awareness.
- Use YouTube to reach out to a large audience
- Partner with influencers to inspire connection and trust
Social ProofCustomer reviews & testimonials are great ways to earn customer relationships. 84% of customers trust the reviews as much as they trust a recommendation from a friend. Ask your customers for reviews using various media such as SMS, email campaigns, at the point of sale, or on call. You can invite some experts to go live on your social media accounts to showcase your proofs and reviews about the product.
Be ConsistentA successful social media strategy works for any business is through consistency. Not only does it reach more audiences, but, also makes it more engaging. Consistency is the key to success for engagement, sales, reaching more customers, and building customer relationships. There are various social media marketing strategies for e-commerce businesses, which can help engage with more audiences and boost your conversion rate. The only way to pick out the best strategy is by keep trying different ways that your audience loves and build trust with them.