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Social Media Verification Black Market. Why is Instagram Responsible? By Dennis Schleicher

Should Loosen the Qualifications

Instagram claims its number one priority is to crack down on individuals losing tens of thousands of dollars to try to buy Press to be verified. 

This is what’s going on! 

Back at the beginning of Instagram, you had to have a few articles in the Press, people blogging about you, and basically, a google knowledge panel showing that you had credibility. Once the blue checkmark became a coveted piece of real estate, companies exploded, offering paid guaranteed Press and media coverage. Once Instagram caught onto this, they upped the ante. They were now required for people to have “featured” in tier 1 media outlets like Forbes, the New York Times, and the Wall Street Journal. Causing the black market to now offer more scamming opportunities.

Dennis Schleicher

With the recent string of high-profile individuals being scammed out of thousands of dollars, it’s clear that something needs to be done about the verification process. While Instagram has stated that they are cracking down on these scams, they also need to loosen the qualifications for verification. This would prevent people from falling prey to these schemes and make it easier for legitimate businesses and influencers to get verified.

Instagram is to Blame

  • How can Instagram make this happen?
  • Not just talking about it but being proactive.

And by increasing the transparency of the process. Right now, the qualifications for verification need to be more specific, which gives scammers a chance to take advantage of people. If Instagram opens up the process and clarifies what is required to be verified, it will be much harder for scammers to operate.

Instagram could put the black market out of business!

This is a solution to a problem that Instagram’s policies have caused. By making it harder to verify, they have created a market for scammers to prey on those desperate to get that coveted blue checkmark. While it is crucial to crack down on these scams, loosening the qualifications would be a much more effective way to prevent them from happening in the first place.

“CRITICS DON’T SERVE!! They only JUDGE and criticize! Don’t be a hater, be a participator!” —Dennis Schleicher

So what are the qualifications that Instagram should loosen?

There are a few different things that Instagram could do to make the verification process more accessible. One option would be to accept a broader range of media outlets qualifying for verification by allowing more legitimate businesses and influencers to get verified without making it easier for scammers to operate.

Another option would be to allow verified users to submit applications on behalf of other users. This would make it easier for people with large followings to help their smaller friends and colleagues get verified without going through a third-party service.

Now, like this article says, “How to become an Instagram Influencer with 500 followersI’m not saying that someone with 500 followers should qualify to be verified.

Instagram should also consider increasing the transparency of the verification process. Right now, there needs to be more information about how verification works, making it difficult for people to understand what they need to do to get verified. By providing more information about the process, Instagram would make it easier for people to get verified without resorting to third-party services or scamming schemes.

What do you think?

Should Instagram loosen the qualifications for verification? Let us know in the comments!


The bottom line is that Instagram needs to make it easier for people to get verified. Right now, the process is too complex and opaque, which makes it easy for scammers to take advantage of people. By loosening the qualifications and increasing the transparency of the process, Instagram would make it easier for legitimate businesses and influencers to get verified without making it easier for scammers to operate.

You can follow me on Instagram for more tips at Dennis Schleicher.

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