The Sorry Papi Tour is an all-women music event created by the Chicago-based event coordination company V5 Group. The tour was inspired by the need to provide a safe space for women to have a girls’ night out, where they can dance, have fun and not be subjected to the inappropriate behaviors that women often face in nightlife or music events. The tour manager and project manager, Jaqueline Terrazas, and the official DJ and brand manager, DJ Miriam, shared their background and experiences leading up to their involvement with The Sorry Papi Tour with the help of William Martinez of V5 Group who saw their vision and was completely behind them with full support.
DJ Miriam’s passion for music has been evident from a young age. She started singing at the age of two and went on to learn several instruments. Her love for music and her talent as a DJ have made her an essential part of The Sorry Papi Tour. Jaqueline Terrazas, on the other hand, started her journey in the industry as a social media creator, but her hard work and dedication eventually led to her being the tour manager and project manager for the Sorry Papi Tour.
The tour was put on pause due to the COVID-19 pandemic but was revived last year after the lockdown restrictions started to ease. The team approached the planning and execution of the tour by first reaching out to iconic venues in Chicago. Despite the lack of belief from the venues, the first all-girl party sold out in just a couple of days. The positive response and social media buzz led to the tour expanding to other cities like San Antonio, Houston, and Dallas. After three successful tours in Texas cities, venues started reaching out to the women, expressing their desire to host the tour. The women have since collaborated with Live Nation to bring the tour to more cities across the United States. The entire Sorry Papi Tour team is also comprised entirely of Latina women and female DJs such as DJ King Insesse, DJ Marj, DJ Manuela, and Salina the DJ. From production manager Catherina Florez, digital marketing manager Vanessa Cardenas, operations manager Caroline Toledo, social media manager Lia Monroy, creative designer Samantha Smyser DeLeon, and digital marketing associate Nina Lopez, this super-powered team is giving a voice to the women of this generation.
The Sorry Papi Tour is now a nationwide event that is attracting thousands of women and is becoming an international phenomenon. With the support of the Latin community, Sorry Papi Tour will be featured in Suenos Festival in Chicago with a new Sorry Papi activation site this year. DJ Miriam says, “It’s an incredible feeling to be able to showcase more female talent at a major festival like Suenos because Chicago has been a city that has been overlooked for years. As a Latina, it’s a powerful movement we are trying to create and it’s amazing to see us being recognized within our community.” The goal of Sorry Papi is to continue to highlight women in the industry, and eventually grow into their own festival or feature in more festivals in the future.
The tour has already gone on to expand into countries from Mexico to Puerto Rico, and previously featured surprise guest performances from Randy of the hit duo Jowell y Randy to Jory Boy and up-and-coming artist Pao Pao amongst a few. With its upcoming tour this 2023, the Sorry Papi Tour is sure to surprise its attendees once more.
When asked what advice they would give to other young women trying to make it in the music industry, Jaqueline Terrazas states, “Don’t be scared to speak up, and get out of your comfort zone.” DJ Miriam shares her advice saying, “Stay true to yourself. When I first started in the industry as a DJ, it’s really easy to get lost in the sauce when you see other DJs and what works for them. It’s really easy for you to lose yourself trying to copy them or other people because you see what works for them. What people don’t understand is that that’s what works for them because that’s them. What’s going to work for you is you being true to yourself and not losing sight of that because that’s what makes you you. That’s what makes you unique.”
The Sorry Papi Tour provides a unique and much-needed experience for women to come together, have fun and dance in a safe space. The tour continues to receive positive feedback and has become a popular event for women in several cities. The tour is a testament to the power of perseverance, determination and creativity of women.