Speech Writing Services for Business

By Lisa Montalto

When writing a speech for business, it’s important to not only be informative but to be interesting. There’s a fine line between boring your audience and enlightening them, and a well-written speech will do the latter perfectly. That being said, certain aspects of a business speech can make or break your presentation.

Speeches come in all varieties and serve many different purposes. Are you talking to your peers at the company at which you work? Are you presenting to superiors? Or are you presenting to a brand new crowd, maybe a product or a service? Or maybe, you are giving a motivational speech. For any speech, it all starts with research.

Your audience can make or break your speech, so researching who makes up your listeners is very important. In the case where you are presenting to peers or superiors, you are already a step ahead because you know about the company. However, for other speeches, it’s essential to find the answers to these questions: What is their industry? What is the size of their company? What is the age range within the company, and: What types of job functions does most of the audience perform? Factors such as their background, economic status, social status, and interests will determine their interest level in your content. Learn what is of the most concern to them and how you can help.

Once you know the who, it’s imperative to know the what as in what appeals to them. Certain types of people respond differently to certain types of messages, so the success of your speech depends on how you present your information. If you’ve done your research, and know your audience, it will be a lot easier to come up with ways to engage them. Throwing in anecdotes and humor can go a long way with one type of crowd, but may not be well received by another. References should always appeal to your demographic and be within their generational knowledge base. You wouldn’t want to reference Seinfeld to a Gen Z crowd or Snoop Dogg to a baby boomer crowd. 

Now that you know who you’re talking to and what they like, the focus should now be on your knowledge. Knowing your subject matter inside out is what makes a speech go from so-so to great. You can’t wing it when it comes to a speech. Having mild knowledge of the subject is fine for conversational purposes, but if you want to give a memorable speech, the more you know your material the more powerful it will be. There will be questions, and you don’t want to stammer. You want to be able to answer whatever is thrown at you. 

It’s best if you can zero in on the aspects of the subject that directly affect your audience and provide specific details rather than generalizations. A good example of this is, instead of saying “Most of our members stay with us after the trial period,” you would say “75% of our members stay with us after the trial period.” It’s a lot more powerful. It’s also important to anticipate concerns and questions from your audience and to have the answers prepared.

Whew, now that you’ve done all that, you’re ready to give your speech, right? Wrong. Now you have to write it. You need to gather all the information and present it in the best, most articulate way. This requires a certain set of writing skills and not everyone can pull it off. No matter how much you know your audience and your subject matter, writing the speech takes finesse.

If you’re not a skilled writer but you are an expert in your field, a speech writer is your best option for success. Speech writers have the writing experience that you need and they are pros at speaking in any voice and style. All you have to do is provide them with the information and let them work their magic! 

Don’t go looking for a speech writer on your own. It’s easy to be taken advantage of. Ghostwriters Central, Inc. contracts with only the best writers and vets them thoroughly, so you don’t have to. Many of those on our staff provide speech writing services for business. They will recommend an excellent writer for your speech so your audience walks away having learned something new and now feeling inspired.