Executive Voice
Spotlight On Lifestyle Blogger Jaimie Tucker; Her Business, Goals, And Inspiration To Empower Women

Many times, when women get married and have children, they go through a mental and physical shift. Adjusting to the mindset of becoming a wife and a mother can have some telling effects on physical appearance and how women carry themselves. Jaimie Tucker is challenging this narrative, by giving these women an avenue to re-discover themselves and reclaim their style.
Starting a Movement:
Jaimie was always meant to be in the fashion industry. Since she was 12 years old, her favorite pastime has been to leaf through the pages of the latest Vogue and other fashion magazines, admiring the fit and style of the models and designers. Through this habit, she developed an appreciation for the creative direction behind the shoots. As a 13-year old, she started to get attention from local modeling agencies in her hometown of Vancouver, Canada. Years later, she traveled overseas and started her career as an international model in Asia.
Jaimie’s career as a model lasted well into her 20s, then she decided to pursue another dream of hers; business. She moved to the US and enrolled in the Health Care Management program at California State University Long Beach. Later, she got married and moved to the East Coast with her husband. In Boston, she was scouted by a casting director and went on to work in Boston, Miami, Milan, New York, and Montreal for many years.
The idea for her blog was born in September 2019, because she saw the need to empower other women to reclaim their image and live better through style and fashion.
“Women today are multi-faceted and can’t be put into a box or category. We have so many obligations, and so many interests and passions. The way a woman puts all these different components of her life together is what makes her unique, to create her own personal style.”
Jaimie created her brand to help other women find their own distinct styles, through valuable lifestyle content, everyday style tips, and beauty hacks.
The Secret To Success:
In Jaimie’s words, the best way to succeed is to believe that every day can bring you closer to your goals.
“Even on days when it seems as if progress is not being made, or things just aren’t happening fast enough, one phone call, or one post on social media is creating potential opportunity. Even reading something interesting or learning something new is creating value in the ability to see things from a different perspective, or to be better prepared when a potentially beneficial opportunity presents itself,” Jaimie says.
“Part of life’s learning process is discovering tidbits of information, and learning lessons as you go along,” she continues.
Words To Inspire:
Jaimie also shares her favorite quote, from The Fifth Discipline. The art and practice of the learning organization, by Senge P.M. These words inspire her to do her best work and she likes to share the light that they bring to her.
“People with a high level of personal mastery live in a continual learning mode. They never ‘arrive’. Sometimes, language, such as the term ‘personal mastery’ creates a misleading sense of definiteness, of black and white. But personal mastery is not something you possess. It is a process. It is a lifelong discipline. People with a high level of personal mastery are acutely aware of their ignorance, their incompetence, their growth areas. And they are deeply self-confident. Paradoxical? Only for those who do not see the ‘journey is the reward’.”
Follow Jaimie on Instagram: Jaimie_Tucker
Follow Jaimie’s blog: www.jaimietucker.com
