In an interview with Life Coach, Srishti Mittal, we were able to pick out her 5 best tips woman entrepreneurs should know when starting a business. Here they are:
1. Know your WHY?
“When I was just 10 years old, I moved to the USA. Being a shy immigrant girl to a successful entrepreneur is something I never imagined in my wildest dreams. One thing I knew from a very young age is that I wanted to do something big. I wasn’t sure what that big thing meant or was but I knew I wanted to impact lives and make a difference. I started my dance company because not only was dance a passion of mine with all the things that can be learned through this amazing art form, but also, I wanted to help students get rid of their shyness just like dance helped me with. This is my WHY to start my dance school and it still is. I learned that if I got rid of my shyness that was holding me back, so many doors opened. Every time I see a shy student go on the stage, it brings me tremendous happiness because that child is overcoming their fear and facing it.”
“A coach and an entrepreneur, I have to say that you need to know your WHY. Your why is something which will always keep you moving forward. Your why is the reason you will not stop. Your why is the reason you will overcome any obstacle. Your why is very important and your why is what will keep you going.”
“I had so many obstacles when I first started my business. For the first year, I had no students enrolled, I had no confidence, I didn’t know whether this would work or not, and had a lot of insecurities. The list could go on and on. I kept changing my approaches but never changed my dream. I remember that little girl in me who said “Srishti, go conquer the world!”, after that, there is no stopping. I kept going and going climbing over every complication that got in the way.
As a coach and an entrepreneur, having a strong mindset is very important. “A trained mind is like heaven and an untrained mind is like hell”- Tony Robbins. As humans, we have to keep updating our mind software. Just like a phone, if we use it and we are not updating it, it is useless. The same goes for our minds. We have to train our minds by practicing positivity, discipline, patience, and aligning this with our hearts.”
3. Know you Ideal Customers/Need in the Market
“The reason I wasn’t successful in the first year of my business was that I didn’t know the audience I was targeting to. Knowing your ideal client is so important. It’s like you have this plan ready but you don’t know who to serve it to.
As a coach and an entrepreneur, you have to know whether your service or product of your business is for an 8-year-old child or an 80-year-old male, etc. Be as specific as possible. “Clarity is power” – Tony Robbins”
4. Be resourceful – don’t try to do everything by yourself.
“As an individual, it was so hard for me to ask for help. I had this ego that I know everything and I don’t need people to tell me what to do for my own business. That was my biggest mistake. I wasn’t being resourceful. I had so many talented and helpful people around me but I had this attitude that I’m going to do this all by myself and didn’t need their help. This is just another reason why the first year of my business was a struggle.
Don’t try to do everything by yourself. It will kill you and eventually, you will feel demotivated and give up! Hire help! Be resourceful and use the expertise of people around you. Do research and find someone that can give you great ideas and opinions. Besides this, hiring help will give you the time to focus on your strengths and what you do best. This will give you time to grow your business. By following this path, you are also valuing time over money!
As Tony Robbins said “Proximity is Power. As a womenpreneur, you have to know how to ask for help. Asking for help is a part of the business. No human on this planet is independent. We all are interdependent. Look at the purse you are using, look at the clothes you are wearing. It’s made by someone else.”
Action item: Ask for help!
5. “If you can’t measure it, you can’t manage it” – Tony Robbins
“Yes, “if you can’t measure it, you can’t manage it”. When I was in the first year of my business, I wasn’t measuring any of my approaches. If I was using Facebook for marketing, I didn’t check how many customers were actually coming from Facebook. I had hired a dance teacher, but I never bothered to get feedback from parents about her teaching style. It is so crucial to measure everything! Most of the time after you measure, you change your approach and by changing the approach your dream is still the same but you have selected a different route. It’s like using the navigation app in your phone to go somewhere but you have changed the route, the destination is still the same.
As a coach for womenpreneur I do want to advise you to make sure you are measuring the wins and also the losses. This will help you understand your company more in depth and will allow you to change your approach. In business and life, everything is a learning experience. As long as you are learning, you are growing. As long as you are growing, you are succeeding.
Do not let anyone tell you that you are not enough! You are perfect. You have everything you need inside you to do great things and achieve your dreams. You just need to use that version of yourself more often.”
“As my mentor, Tony Robbins said, “Life is happening for you, not to you”.”