fbpx
Connect with us
Apply Now

Executive Voice

Star Personal-Shopper Rachel Choy Stresses on Building a ‘Personal Brand

Ever wondered why that outfit that looked ‘amazing’ at the store does not look quite as alluring once home? Does the idea of shopping fill you with dread? Inducing visions of trying on one too many outfits and then ‘settling’ for one just to make up for all the time spent lost? It certainly does not have to be that way. After all, there are now professionals who can take one look at you and pick out a rack full of clothes to flatter your body type, height, skin tone and make you feel like a million bucks!

Mother of two, Rachel Choy, has been doing just that. She is a fashion influencer who is gaining steady popularity in the field of personal shopping by helping people make the right fashion choices.

Helping people look their best

With a bachelor’s degree in fashion technology and after having worked with some of the biggest names in the industry, Rachel Choy set out on a mission. The mission was simple – to make people look good and feel great. After gaining experience with influential brands like Hugo Boss, Bloomingdales, and Saks Fifth Avenue, she realized she had a gift. Although her job profile never included styling customers, she often did so and managed to make them leave with big smiles on their faces. She says, “I am very passionate about fashion, and I love to help people look their best.”

Minimizing returns & disappointment

When asked about her decision to become a full-time personal shopper, she replied, “Experimenting with clothes is never really a good idea. A lot of time is wasted in returning the wrong clothes. A personal shopper helps eliminate these issues forever.” Rachel has helped numerous lives change for the better through her knowledge of fashion that she acquired over the years. She regularly posts her achievements on her Instagram account, which has over 200k followers. Currently, she holds the position of a personal shopper for one of the biggest luxury stores in the country, Neiman Marcus.

Style goes beyond labels

Rachel makes a fascinating point when it comes to fashion. “Many fashionistas stick to big brands. There could be various reasons for it.” However, Rachel urges people to create their style without any labels. “Create your style, build your personal brand, and let others follow you.”

Continue Reading
Advertisement Apply Now
Comments


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.