STEEN , a luxury fashion travel brand, was founded by Danish entrepreneur Steen Marcuslund, who has a background in international logistics transportation. After spending nine years in Asia, and retiring from his company in 2019, he entered the fashion industry with a big vision.
According to Steen, the idea for the brand came from his own travel experiences and the lack of luxury travel footwear. He realized there was a gap in the market, and set out to create a product that was comfortable, stylish and functional. The idea of the luxury leather, foldable travel slipper was born. The brand has since expanded to include luxury loungewear sets, and other travel-related accessories, all designed to make the travel experience more comfortable and luxurious for every traveler. Marcuslund believes that luxury should not be limited to first-class passengers, and wants to make it accessible to everyone, regardless of their travel class.
The design process for the STEEN slippers involved testing different materials and ultimately deciding on high-quality sheepskin for the exterior and high-quality goatskin for the interior. This choice was based on the comfort, softness, and flexibility of the materials. One of the key features of the STEEN slippers is the flexibility to fold into a small compact travel pouch, and for this the correct choice of materials is essential to ensure quality is not compromised for functionality.
STEEN differentiates itself from other luxury fashion brands by focusing primarily on travel, and being the only brand currently offering leather foldable travel slippers. They plan to expand their product line with sneakers and sliders in the very near future, but their core product will always be the signature foldable travel slippers, which are a must-have for any traveler: the perfect on-the-go footwear. Each pair comes with its own compact leather zip pouch, to be carried in your bag for easy-to-slip-on wear after a long day of walking, in your hotel, or on a long or short haul flight.
The founder acknowledges that the greatest obstacle in his entrepreneurial journey has been brand recognition and gaining visibility in the competitive market. Steen Marcuslund advises having a robust marketing strategy in place, and working with marketing and PR agencies, is key to getting your brand voice heard.
STEEN’s plans for the future are exciting and include partnering with high-end retailers. The brand also has a new product line in the works, currently under development and set to be released later on in the year.
For aspiring fashion entrepreneurs, the founder advises having a solid business plan and enough capital to bring your product to market. He also emphasizes the importance of listening to customer feedback and using it to improve your product.
Overall, STEEN is revolutionizing the luxury fashion and travel industries with its unique and comfortable designs. The brand’s commitment to making luxury travel accessible to everyone sets it apart from other luxury fashion brands in the market. With its focus on high-quality materials and innovative designs, STEEN is poised for success in the future.