fbpx
Connect with us

Marketing

Step-by-Step Guide to Building Marketing Funnels in Three Easy Steps

Marketing funnels are an extremely powerful strategy for success in any business. They allow marketers to understand the journey of their customer and make decisions based on what they know about them at each stage. Marketing funnels help you create targeted marketing campaigns that speak to your specific audience, making sure that your message is resonating with them at every step of the way.

This blog post will take you through how to build a marketing funnel in three easy steps:

  1. Start With Research

Before you begin to create your funnel, it’s important that you understand who your target market is and what they want. This means conducting a lot of research about their demographics, browsing habits, where they hang out online etc.

This will allow you to build up a profile of the customer walk through for each stage in the marketing funnel. In this step don’t worry too much about details- just get all the information down on paper or into an excel spreadsheet so that when we move onto step two everything is clear.

  1. Determine the Right Funnel for Your Business

There are five main types of marketing funnels that you can use to increase your customer base and get more customers in general: Awareness, Consideration, Decision, Loyalty and Referral Marketing Funnels. For each one there is a different journey that potential customers take depending on their stage within it- this should be determined by where they are with regards to purchasing from you at any given time.

  • Awareness

Potential Customer doesn’t know who you are or what products/services do but might become interested if exposed through relevant channels (with persuasive messaging). This means putting together a much targeted campaign which speaks directly to them without being pushy or off-putting.

  • Consideration

Potential Customer has heard of you, but doesn’t know who you are or what products/services do. They will be researching your product and looking for information to help them make a decision which means putting together an exploration campaign that provides the right kind of information at each stage in their journey towards purchasing from you (which is where we’ll get onto step three).

  • Decision

This is when they have decided to buy- this may just mean one purchase, but it also might indicate potential long term loyalty if they believe in your brand message enough. Once these customers turn into advocates marketing funnels can be used as referral tools via social media channels etc., sharing with friends how great using your service was. Decision Marketing Funnels are the most lucrative.

  • Loyalty

Customers who have been with you for a long time and want to stay loyal mean that your marketing efforts should be focused on retention campaigns which aim to keep them from leaving or trying out any other competitors in this stage of their customer journey. This might include discount offers, loyalty rewards etc.; it really depends what they’re looking for at this point in time.

  • Referral Marketing Funnels

These funnel depend on existing customers going above and beyond to spread word about your business through social media channels or offline means such as word of mouth advertising/viral videos etc., helping you grow exponentially by getting new people interested in using your service/buying from you via referrals (which is the best kind of marketing out there).

  1. Build Your Funnel

Now that you have done your research and know what type of funnel would work for your business, it’s time to put everything together! You should be looking at a customer journey map which shows exactly how potential customers will move through the different stages towards purchasing from you- this is sometimes referred to as a ‘Customer Decision Journey’.

You can do this by using one of many funnels built on software such as Unbounce or Leadpages; alternatively if you’re not great with new technology then stick with tried and tested traditional methods like creating an AIDA (awareness, interest, desire, action) sales letter. This means writing down all the possible things that potential customers will see before they purchase from you at any given time, what information is relevant for each stage in the journey and how it should be presented.

Then build your funnel on this basis- having a clearly defined set of goals to work towards with regards to marketing campaigns that are specific makes them more likely to succeed as well as being measurable which means you can track success over time via metrics such as conversion rates etc., making adjustments along the way if necessary.

 

That’s all! You have now learned three easy steps on how to build marketing funnels so you too can start increasing sales/engagement today.

Are you interested in trying out new funnels? Pro Speaker Funnels is here for you, offering ready-made funnels in the US to grow your business! Contact us today and see how we can help you.

If you need some help getting started or want one-on-one training I offer many services including coaching sessions where we can discuss your business goals and how to achieve them.

 

John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.

 

 

 

John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.


Advertisement defi

Join Disrupt Magazine

defi
Become A Disrupt Contributor

Most Disruptive

tezos and NFT tezos and NFT
NFT3 weeks ago

Beginners guide to NFTs: What are non-fungible tokens?

You have probably heard the word NFT hundreds of times so far. At first glance, you thought it only had...

Sports + Gaming2 months ago

What Motorcycles Are Good For Long Trips?

Motorcycles are all about freedom. But the question is: how often do we really go out there and enjoy the...

Executive Voice2 months ago

3 Ways Maternal Instincts Give Women In Leadership An Advantage

As the landscape of gender roles continues to be redefined, these 3 experts agree that their maternal instincts provide an...

Executive Voice3 months ago

The Queen of Title: How Powerplayer Rachel Luna is Disrupting the Title Industry Through a Modern Approach

Rachel Luna has made quite the name for herself within Texas’s title real estate business as the Title Queen and...

Executive Voice3 months ago

Nancy Almodovar: The Latina CEO Who is Disrupting the Status Quo of the Luxury Real Estate Market

It comes as no surprise that Nancy Almodovar, the CEO and founder of Nan and Company Properties, is one of...

Business3 months ago

How To Nurture Talent Within Your Business

Your business can only succeed with talented workers on the payroll. Luck and even strong economic conditions will only get...

NFT4 months ago

Solana’s value plummets below $98 due to a Wormhole Exploit

Many people thought blockchain technology was robust, secure, and virtually “unhackable.” However, the crypto world has faced several hacking incidents...

NFT4 months ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency5 months ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News5 months ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.