Steve Lok has received a lot of accolades for enabling smart use of data in marketing. He has also supported multiple teams he works with to execute on their visions of the future. In addition to helping The Economist bag a Cannes Lions and DMA Grand Prix award for smartest data and technology use in The Economist’s Brand Response strategy, Steve also made his mark in the company’s highest single, and multiple-year increase in circulation revenue ever. After over 25 years of gaining experience in the marketing and technology spaces, Steve has his eyes set on mentorship.
How Steve Proved Worthy of Recognition
Steve has a legacy of revolutionizing marketing technology using creative collateral and thought-provoking content. His organizational skills, while at The Economist, brought together the professional input of a talented team and focused them towards one goal. Together, they revitalized a popular brand that is synonymous with peerless intellectualism.
Steve’s disruptive input during his time at The Economist led to such acknowledgements as, “The Economist reaches conclusions [in a way] that no other publication can. There’s always one article that turns you. But in order to become a reader and subscriber, you first have to start reading.” In this case, during the 8th Annual Shorty Awards.
Regarded by associates as “The Plumber”, Steve has always turned up when needed most. He combines experience gained from evolving and scaling businesses, including a startup in the healthtech industry. Steve started off as a developer in the 90s and has, as a result, experienced the dramatic digital transformation that has taken place over the last 25 years. It is this transformational culture that he applied while originating the Martech and Ops department at The Economist.
Mentoring on “All Things M”
A thought leader in marketing technology, Steve has discovered the connection that exists in Martech, Mentorship, Mental Health, Monetisation, and Minorities. He calls it “bringing together the nexus of all things M* that are important and need a voice.” The passion Steve has for ‘all things M’ has turned him into a passionate speaker and over-sharer on martech and digital transformation, and diversity and inclusion in tech, engaging audiences on how the confluence of tech, data, and content is real, reproducible, and provable.
Steve is also deeply connected to youth and the struggles of minorities in the marketing, technology, data, and media space. He hopes to bring transformation to the commercial ways of working among millennials. To achieve this, Steve is helping young people coming into the workforce understand how they can thrive in the space, while helping them understand how traditional dynamics need to shift into modern ways of working for everyone.
A Brilliant Change Agent, with the personality, panache, and gravitas to move mountains
Steve has charted his own way into a world full of possibilities. He’s currently Co-founder and CMT for M Matters, where he and his team do content strategy and creation for vendors in the space under an independent 3rd-party model for content marketing. As an expert in the space, Steve also provides private, bespoke consulting to help CMOs and CTOs bridge the gap with each other and their teams.
In addition, Steve audits businesses and crafts a vision and strategy for transformation, guided by intersectional values that help the naturally disruptive dynamics in the PoC, LGBTQ+, minority challenger movements. His vision is to surface and model how these disruptive forces can be used to shape, champion, and drive transformation in organisations to position them for future growth in their sectors.
Steve’s multifaceted outlook on transformation in symbiosis with technology and how it can benefit often ignored individuals is something to watch for the near future.