If you look at all the successful enterprises today, you will notice one thing- their business, brand, and marketing strategies intersect. All their strategies complement each other, and there is no confusion or lack of focus anywhere. This article explores the intersection of these three strategies and how organizations succeed because of this intersection.
Let’s first understand what business strategy means. Business strategy means how a company will achieve its business goals in a given period. It also takes into account the vision, mission and other objectives of the organization. Great businesses prioritize their various goals. They would first articulate their vision, followed by the mission. Once these two goals have been defined, companies would identify the following sub-goals:
- Market share
- Entry and Exit Barriers
- Government policy
- Environmental Risk Factors
- Public Policy
- Profit Goals
Please note the above goals are only suggestive. For example, Telstra has announced the following business objectives for 2022:
- Making customer interactions easy.
- Create more digital touchpoints.
- Simplify business processes.
It is no wonder than this Australian brand has made itself a global entity and is winning in all the spheres of its presence. Defining business strategy is no easy task. If you are stuck here, visit website. The next step in the business process is defining the brand strategy.
As business owners, you need to create and develop your brand. This brand breathes and lives your company’s vision. If your company stands for customer satisfaction, the brand will stand for this value. Creating a brand is a challenging task. It is not just about creating the right logo or brand colours. Business owners have to deep dive and find what makes their brand unique. There are other factors too they need to keep in mind like:
- Brand Identity
- Brand Health
- Brand tone
Coming to brand tone, you could also consider identifying who your target audiences are. A brand is not meant for consumption alone. It should also be aa great place to work at. For example, Mars Australia and Mecca brands (both employ more than 800 employees each), are also known as employee-friendly. These companies have done a lot of employer branding as well. So you see, creating a brand is about reaching out to consumers as well as other stakeholders.
As said earlier, creating a brand is no easy task. For example, the Australian government gave these instructions to its agencies while creating the national brand identity. Once you have created the brand architecture, the next step would be to create a marketing strategy. This means identifying marketing channels and building a marketing team. You would have to make a sales team as well. The marketing strategy would work within the brand guidelines. Marketing is a pull tactic; it attracts customers toward the brand.
For this reason, consider doing the following activities:
- Identify your target audience.
- What is your price point?
- What is your selling proposition?
- How does your brand stand out?
Once we have all the answers to these questions, we create a marketing message. As part of the marketing strategy, we also develop marketing channels like retailers, distributors, etc.
So how does this intersection of strategies take place? If you notice intersection happens this way:
- Your brand value reflects your business vision.
- You attract those customers who agree with your business and brand values.
- Your marketing partners are mostly those who are in sync with your marketing, brand and business strategies.
- Your marketing promotion strategy takes into account your business strategy; essentially, it is about profitability and market shares.
- Competitive strategy is connected to brand and business strategies.
This article was nothing but a mini comprehensive guide for you to understand that all your business, branding, and marketing strategies need to work in perfect harmony with each other for your brand to escalate further. Happy branding!
Kerwin Rae Shares How He Has Helped Over 100,000 Entrepreneurs Succeed and Grow
Kerwin Rae is Australia’s leading business strategist and high performance specialist helping over 100,000 businesses, in 154 different industries, throughout 11...
Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President
We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...
John Mcafee – Predictions For The Future
John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...
Gaby Wall Street – Teaching Latinas to Thrive During The Crisis
It’s no secret we are facing one of the most challenging financial times of the last few decades as we...
Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico
Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...
Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....
How Josh Elizetxe Built Snow Into a $40 Million Dollar Business
There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...
How Jason Capital Became A Self Made Millionaire By 24
Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...
Sam Bakhtiar On His Way To A Quarter Billion
Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...
Executive Voice2 weeks ago
Devyn Giovengo – The 20-Year Entrepreneur Taking Over The World
Executive Voice5 days ago
Unlock Your Intuition To Make Successful Decisions In Business
Social Media2 weeks ago
How Colin Heaney is Disrupting The Social Media Space in 2020
Executive Voice6 days ago
How This Digital Entrepreneur Went From College Dropout To Massive Success. This Is Emery Holmes !
Entrepreneurship1 week ago
The Entrepreneurs Of Color Disrupting Their Industries
Entrepreneurship1 week ago
How One Man Started a Business in the COVID-19 Age
Health + Fitness1 week ago
Dr. Eddy Dona – Leading Plastic Surgeon, Says ‘Mummy Makeovers’ Are On The Rise During COVID
Executive Voice4 days ago
Richard P Blankenship and the Indomitable Entrepreneurial Spirit