Fashion is a great passion for all of us. Even when such things as motherhood change the degree of this passion. Or in this new era of quarantine sidetracks us. These are just excuses to give up on self care. Fashion to us all should be an expression of ourselves in every environment of life. According to a study, “female entrepreneurs beg to differ by spending more time agonizing their wardrobe”. Entrepreneurs like Shima Katouzian. One married woman who is operating three different businesses while as she said “keeping fresh and fancy on a daily basis”.
-What is your secret?
Shima – Scheduling is the key. I schedule my every step for the next day and whole coming week. Asking myself questions like where will I be, is it an indoor or outdoor venue, how many people will I be meeting with and what’s the occasion. (I always check the weather too!) Then the appropriate wardrobe will be all ready and set for the whole week.
-How much time is spent in preparing your weekly wardrobe?
Shima – Preparation tends be about two hours. Not counting another hour to pick out the right outfits.
– How do you schedule business activities around your personal life?
Shima – Scheduling has become much easier with smartphones. I add every single appointment to my calendar so nothing will be forgotten. All emails are also connected to my calendar. Very few last minute meetings or events are squeezed in between. So I always set aside time for surprises! I check the upcoming week’s schedule every Sunday evening. Then prepare the wardrobe and business paperwork. Meal preparation is done over the weekend too. I prepare enough servings for a four day week though. The rest is left to the mercy of restaurants.
– What would a regular weekday look like for you?
Shima – I wake up early. Checking my emails in the bathroom, during breakfast and after my morning yoga. Some meetings are manageable on phone, so I put on the makeup during those phone calls. Then i I wear the outfit i have set aside for that day. Adding or removing accessories and applying any last touches, final touch is lipstick! All while listening to market news and business related podcasts. Especially during my drive. My personal life starts when I am back home and set aside an hour to watch a favorite TV show with my husband.
“An entrepreneur needs to prove how they can handle their daily responsibilities to gain trust from all parties. Women entrepreneurs should set a higher standard every chance we get. By adding a fashionable touch!” Shima Katouzian
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