Entrepreneurship is much more than creativity and innovation. It entails a wide gamut of intangibles such as self-belief, consistency, and value. Most people who start on this path fail mid-way but those who succeed are then remembered for creating an impact. Mo Abdul, aka wiseguymo is one of those successful entrepreneurs who are creating an impact.
Mo Abdul’s circle of influence looked down upon starting one’s own business for whatever reason that convinced them but Abdul was passionate and determined. Right from his early childhood, he was dead sure about his affinity towards helping others, bringing value to the table, and making it big. This was his primary idea/thought about being an entrepreneur.
Surfing his way through life, dropping out of college, and eventually getting intrigued by some advertisements on social media platform Facebook, Abdul unknowingly was heading in the right direction of his career.
He wanted to understand the nuances of digital marketing and how the ads on social media and the internet as a whole function. ‘I ended up making an email and opted into every single offer I could come across. I then tried to reverse engineer all the ads I liked. I did this throughout high school and college’, he recalls now.
Everything Wiseguymo has achieved is the result of the long hours he has put into self-development and constant learning. Today, he is a widely known online marketer and entrepreneur in the industry. He has worked with a host of multinational brands and enterprises on their digital marketing campaigns producing professional and paramount results. His expertise is well-respected by his clients and followers.
The number one advice he shares with others is to ‘Invest in yourself’. Stepping back from doing so will cause more harm than good to a person. Abdul comes from a war-torn immigrant family and in his initial days, money was definitely a scarcity. ‘If I am given the chance again, I would go all-in with the money early on in my life and I’m sure I’ll have a lot more opportunities that way’, he says.
The next most important piece of advice Abdul puts forward is to ‘Build your network’. We’ve all heard of the old maxim that your network defines your net worth and Abdul realized it early on in life.
On the business front, Wiseguymo also emphasizes the need to ‘Think Long Term’. He says that “the dynamic business environment will wipe you out if you fail to adapt to industry trends and this is why having a bigger picture and flexibility in your business, offline or online, is quintessential”.
Nothing in life comes easy and Abdul is a living example of it. The 24-year-old entrepreneur Wiseguymo had struggled in the past but the idea of ‘making it big’ made him strive for perfection continuously and that now has become his digital marketing forte.