Connect with us


Suzy Sogoyan Says That Fear Can Keep You From Living The Life You Dream Of

Fear is a feeling that most people experience everyday. It is a part of our brain that turns on when we feel that we are in danger or being threatened. When fear is activated in the body we feel it in the form of tension, shallow breathing, and pessimistic thoughts. When we let fear guide our life, it only holds us back from becoming the best version of ourselves. But by staying confident and taking action, you can be inspired to become who you are meant to be. Suzy Sogoyan has faced challenging obstacles and proven herself as she has learned to never let fear hold her back.

The luxury jewelry business is a male dominated industry, so as a young woman, Suzy has been underestimated and had to break down barriers. But IceLink is not afraid to be different. Fear only holds you back, a value Suzy’s father instilled in her from an early age. “Every piece of jewelry I wear holds sentiment and value. That’s why I designed the Fearless leather bracelet with lioness and eternity charms; so that every time I wear it, it’s a constant reminder to remain strong. My hope is that you, too, will wear the Fearless bracelet and feel empowered to do it all,” says Suzy Sogoyan.

IceLink designs jewelry to encourage people and give them strength. They want each piece to be something to be something their clients can be proud of. Through innovative designs, they are connecting with people and empowering them with expertly crafted pieces that can be loved and adorned every day. And IceLink achieves this simply through being human. They appreciate the time proven traditions of the luxury jewelry world, but they also desire to take a transparent approach with their customers. They make sure customers stay in the know through communication on social media and going the extra mile to make sure they are happy with their purchase.

Suzy was inspired by watching her dad spend years building IceLink through his relentlessness and endless creativity. When she chose to follow in his footsteps, she took their high-end jewelry business and created a brand. “When we rebranded, we wanted IceLink to be a welcoming, unique, and different brand. If you know the IceLink logo, it symbolizes that you can rise above it all. You can shift gears and welcome others,” says Suzy Sogoyan.

IceLink exists to connect with people and give back to the community. Staying true to her values, Suzy lets nothing hold her back as she aims to create the deep human connections missing in the luxury jewelry business.

Follow Suzy to learn more about her story, @suzysogoyan

Social Media Marketing agent with 6 years of sales experience. I work really hard to get my clients the best representation to further their businesses or media platforms. Contact me if you are interested in publishing full features for our clientele.

Advertisement defi

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

tezos and NFT tezos and NFT
NFT3 weeks ago

Beginners guide to NFTs: What are non-fungible tokens?

You have probably heard the word NFT hundreds of times so far. At first glance, you thought it only had...

Sports + Gaming2 months ago

What Motorcycles Are Good For Long Trips?

Motorcycles are all about freedom. But the question is: how often do we really go out there and enjoy the...

Executive Voice2 months ago

3 Ways Maternal Instincts Give Women In Leadership An Advantage

As the landscape of gender roles continues to be redefined, these 3 experts agree that their maternal instincts provide an...

Executive Voice3 months ago

The Queen of Title: How Powerplayer Rachel Luna is Disrupting the Title Industry Through a Modern Approach

Rachel Luna has made quite the name for herself within Texas’s title real estate business as the Title Queen and...

Executive Voice3 months ago

Nancy Almodovar: The Latina CEO Who is Disrupting the Status Quo of the Luxury Real Estate Market

It comes as no surprise that Nancy Almodovar, the CEO and founder of Nan and Company Properties, is one of...

Business3 months ago

How To Nurture Talent Within Your Business

Your business can only succeed with talented workers on the payroll. Luck and even strong economic conditions will only get...

NFT4 months ago

Solana’s value plummets below $98 due to a Wormhole Exploit

Many people thought blockchain technology was robust, secure, and virtually “unhackable.” However, the crypto world has faced several hacking incidents...

NFT4 months ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency5 months ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News5 months ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.