Fear is a feeling that most people experience everyday. It is a part of our brain that turns on when we feel that we are in danger or being threatened. When fear is activated in the body we feel it in the form of tension, shallow breathing, and pessimistic thoughts. When we let fear guide our life, it only holds us back from becoming the best version of ourselves. But by staying confident and taking action, you can be inspired to become who you are meant to be. Suzy Sogoyan has faced challenging obstacles and proven herself as she has learned to never let fear hold her back.
The luxury jewelry business is a male dominated industry, so as a young woman, Suzy has been underestimated and had to break down barriers. But IceLink is not afraid to be different. Fear only holds you back, a value Suzy’s father instilled in her from an early age. “Every piece of jewelry I wear holds sentiment and value. That’s why I designed the Fearless leather bracelet with lioness and eternity charms; so that every time I wear it, it’s a constant reminder to remain strong. My hope is that you, too, will wear the Fearless bracelet and feel empowered to do it all,” says Suzy Sogoyan.
IceLink designs jewelry to encourage people and give them strength. They want each piece to be something to be something their clients can be proud of. Through innovative designs, they are connecting with people and empowering them with expertly crafted pieces that can be loved and adorned every day. And IceLink achieves this simply through being human. They appreciate the time proven traditions of the luxury jewelry world, but they also desire to take a transparent approach with their customers. They make sure customers stay in the know through communication on social media and going the extra mile to make sure they are happy with their purchase.
Suzy was inspired by watching her dad spend years building IceLink through his relentlessness and endless creativity. When she chose to follow in his footsteps, she took their high-end jewelry business and created a brand. “When we rebranded, we wanted IceLink to be a welcoming, unique, and different brand. If you know the IceLink logo, it symbolizes that you can rise above it all. You can shift gears and welcome others,” says Suzy Sogoyan.
IceLink exists to connect with people and give back to the community. Staying true to her values, Suzy lets nothing hold her back as she aims to create the deep human connections missing in the luxury jewelry business.
Follow Suzy to learn more about her story, @suzysogoyan