Connect with us


Taking the Inside Lane: How to Drive a Startup to Success

It begins with an idea. You’re passionate about it, you’ve researched and planned, you believe there’s a market for it, you’re convinced you can succeed…then the real work starts. And that’s where most new businesses fail. In fact, around 60% of start-ups fail in the first 3 years. It’s not always the obvious things, like lack of proper planning, or lack of business acumen. Instead, it’s often surprising things that could have avoided if the person driving the business knew before they started. If they’d only talked to someone who could’ve given them the insight they needed! But fear not – here are three insider tips from Bogdan Stevanovic, serial entrepreneur and founder of digital marketing agency, Aquare, that might just save your new business…


Value the data


According to Bogdan, many new companies fail because they don’t focus on, and properly use, the one thing that can tell them what’s working and what isn’t – data. “Even if it’s just something as simple as reviewing their website analytics”, says Bogdan, “a new business that incorporates data as a core part of their business strategy will have a marked advantage. If they’re doing any kind of sales online, then data needs to be their best friend. I’ve worked with many businesses who had previously wasted huge amounts of money on digital marketing campaigns that simply weren’t converting to sales because they didn’t understand their data.” If you’re not in tune with your data, then there’s an abundance of data-related training courses and platforms out there. Better still, hire an agency that specialises in it.


Fail fast, fail frequently


How many people do you know who say, “I’ve got this great idea for a business”, but never actually start one? Most of the time it’s because they’re afraid of failing. This is the wrong mind-set. Bogdan himself discovered this at a young age: “Some of my earliest projects were complete failures. I figured out quickly that if I didn’t embrace these failures and learn from them I would never be successful. When starting a business, you need to allow yourself to fail. Steve Jobs was pushed out of Apple before he returned years later to turn it into one of the biggest companies on the planet. And Walt Disney was fired from a Newspaper job for ‘not being creative enough’!”


Understand the market


This sounds like an obvious one, but too often entrepreneurs pour all their time into developing and strengthening their company’s value proposition (product, service, or offering) and unique selling point (USP). But Bogdan says, “Rather than just concentrating on what the customer wants, business leaders need to understand and adapt to their competitor’s propositions. When we work with our clients we look for, and keep abreast of, what their competitors are doing online. From search engine optimisation (SEO) to pay-per-click advertising campaigns (PPS) we use that data to make sure that our own clients stay competitive and ahead of customer behaviour patterns.


Whatever your business, if you’re serious about making it a success, any insight you can get from someone who’s done it before you is worth listening to; as any entrepreneur will tell you, there’s no business idea or strategy that’s a ‘sure thing’. Hopefully the tips above will swing the odds a bit more in your favour!


If you’d like to know more about Bogdan’s story, and get more insider tips, check out his blog and website stevanovic.io, or visit aquare.com for info on his full service digital agency.

Karishhma Mago is a former investment banker turned digital marketer. She has been in the digital marketing industry for over 6 years and has worked with clients across different sectors including Volkswagen Finance, Natera, Reliance, Standard Chartered amongst others. She has also done special content projects for Facebook. Karishhma is also a Wikipedia editor and has created over 300 pages for her clients. After founding Facilius Inc in 2014, she has helped grow the company from a two-person team to a dynamic team of 30 people.

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Real Estate Disruptors1 day ago

From Nothing To The Top 7% Percent In Real Estate With Joe And Lety Torres

What’s your backstory?    (Lety) We both have parents who immigrated to the US from Mexico. We were fortunate to...

Social Media1 week ago

Khaby Lame Becomes The Most Followed TikToker in The World

Khabane Lame was a machine operator but now trending and just became a star from an account he created on...

Tiger_Shroff Tiger_Shroff
Entertainment1 week ago

Meet Bollywood Star Tiger Shroff

Tiger Shroff has a long history in the film industry, starting before his birth. With prominent parents in the industry...

Amanda Bernardo Amanda Bernardo
Women Who Disrupt1 week ago

Meet “The Pizza Princess” Amanda Bernardo

If you live in or near New Haven, Connecticut, you may be familiar with the hidden gem that is “New...

Shirley_Setia Shirley_Setia
Women Who Disrupt1 week ago

Meet Upcoming Bollywood Star Shirley Setia

Shirley Setia is the little Kiwi that could. Coming out of seemingly nowhere with a hit cover on YouTube, she...

two people shaking hands two people shaking hands
Diversity in Tech2 weeks ago

How the Best Leaders Create and Build Trust in a Modern Workplace

Being a leader in any setting can be challenging but within professional settings, you really are juggling a lot at...

Jay Majors Jay Majors
Executive Voice3 weeks ago

How Jay Majors Is Disrupting The Barber Industry

When we see a successful figure in any industry, learning their story, where they came from, and how they’ve struggled...

Daymond JOhn Daymond JOhn
Executive Voice3 weeks ago

Daymond John Can’t be Stopped

Perhaps you know Daymond John from the wildly popular show Shark Tank. Or maybe you’re familiar with his revolutionary clothing...

Finance3 weeks ago

Ryan Carroll Establishes Wealth Assistants to Serve as a Launching Pad for Hopefuls Worldwide

Countless highly accomplished personalities and established authorities have proven that the pursuit of one’s passion can be a way to...

Business4 weeks ago

Social Media Star, TheBlondeJon’s Journey from Homelessness to Multimillionaire Status

A strong self-belief in oneself is a powerful enabler no matter the obstacles or challenges one faces on a journey....


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.