Connect with us


Taking the Inside Lane: How to Drive a Startup to Success

It begins with an idea. You’re passionate about it, you’ve researched and planned, you believe there’s a market for it, you’re convinced you can succeed…then the real work starts. And that’s where most new businesses fail. In fact, around 60% of start-ups fail in the first 3 years. It’s not always the obvious things, like lack of proper planning, or lack of business acumen. Instead, it’s often surprising things that could have avoided if the person driving the business knew before they started. If they’d only talked to someone who could’ve given them the insight they needed! But fear not – here are three insider tips from Bogdan Stevanovic, serial entrepreneur and founder of digital marketing agency, Aquare, that might just save your new business…


Value the data


According to Bogdan, many new companies fail because they don’t focus on, and properly use, the one thing that can tell them what’s working and what isn’t – data. “Even if it’s just something as simple as reviewing their website analytics”, says Bogdan, “a new business that incorporates data as a core part of their business strategy will have a marked advantage. If they’re doing any kind of sales online, then data needs to be their best friend. I’ve worked with many businesses who had previously wasted huge amounts of money on digital marketing campaigns that simply weren’t converting to sales because they didn’t understand their data.” If you’re not in tune with your data, then there’s an abundance of data-related training courses and platforms out there. Better still, hire an agency that specialises in it.


Fail fast, fail frequently


How many people do you know who say, “I’ve got this great idea for a business”, but never actually start one? Most of the time it’s because they’re afraid of failing. This is the wrong mind-set. Bogdan himself discovered this at a young age: “Some of my earliest projects were complete failures. I figured out quickly that if I didn’t embrace these failures and learn from them I would never be successful. When starting a business, you need to allow yourself to fail. Steve Jobs was pushed out of Apple before he returned years later to turn it into one of the biggest companies on the planet. And Walt Disney was fired from a Newspaper job for ‘not being creative enough’!”


Understand the market


This sounds like an obvious one, but too often entrepreneurs pour all their time into developing and strengthening their company’s value proposition (product, service, or offering) and unique selling point (USP). But Bogdan says, “Rather than just concentrating on what the customer wants, business leaders need to understand and adapt to their competitor’s propositions. When we work with our clients we look for, and keep abreast of, what their competitors are doing online. From search engine optimisation (SEO) to pay-per-click advertising campaigns (PPS) we use that data to make sure that our own clients stay competitive and ahead of customer behaviour patterns.


Whatever your business, if you’re serious about making it a success, any insight you can get from someone who’s done it before you is worth listening to; as any entrepreneur will tell you, there’s no business idea or strategy that’s a ‘sure thing’. Hopefully the tips above will swing the odds a bit more in your favour!


If you’d like to know more about Bogdan’s story, and get more insider tips, check out his blog and website stevanovic.io, or visit aquare.com for info on his full service digital agency.

Karishhma Mago is a former investment banker turned digital marketer. She has been in the digital marketing industry for over 6 years and has worked with clients across different sectors including Volkswagen Finance, Natera, Reliance, Standard Chartered amongst others. She has also done special content projects for Facebook. Karishhma is also a Wikipedia editor and has created over 300 pages for her clients. After founding Facilius Inc in 2014, she has helped grow the company from a two-person team to a dynamic team of 30 people.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Crypto Expert
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship4 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship4 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics11 months ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship1 year ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.