Tapp is a marketing company composed of managers who coordinate a vast network of 6000+ influencers. It is a one-stop shop for businesses interested in targeted influencer marketing. Rather than coordinating with individual influencers, you simply tell tapp about your campaign and they select and manage the influencers for you. This means you don’t have to allocate valuable time to managing individual content releases, you don’t have to worry about anyone not delivering, and you don’t have to go through iterations of messages with each influencer. For every influencer on your campaign, you save an exponential amount of time simply by opting to use tapp. And if you want to change anything about your campaign then all you have to do is tell one person!
In addition to enabling businesses to scale their outreach by serving as a delegator and manager of influencers, tapp also gives you complete control from a budget allocation perspective. You have the option to tell tapp which types of influencers and social media platforms you want and the actual volume of influencers. With this level of flexibility and selection, you can plan your campaign to a granular level without having to manage at a granular level.
In addition to flexibility with influencer volume, tapp offers a suite of pricing avenues. For apps, this includes cost per install (CPI) of $1-$5 and cost per action (CPA) of $2.50-$10.00. They also offer negotiable pricing on paid media boosts on TikTok and Snapchat for which you then receive access to live analytics.
Not only does tapp offer scalability and flexibility to businesses, it is developing and growing its influencer base to maximize results. Tapp provides insights to influencers in the form of real-time performance tracking and has a proprietary algorithm for discovering trends that help them optimize their messaging strategy. By developing their network, tapp is creating an ecosystem that is ever-expanding and mutually beneficial for all players.
The best part about Tapp is not that it develops influencers and makes them savvy marketers. It personally curates them based on how much they care about your product. It takes your strategy and messaging and delivers it to their network of influencers who then bid to work for you. Tapp then decides which influencers are the best fit for your campaign based on a number of factors. And, of course, they coordinate the work for you through a streamlined system.