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Tawhid Rifat: Pursuing Purpose and Passion Through Entrepreneurship

Tawhid Rifat is a co-founder of Social Engagement Group, a marketing agency that specializes in helping small and medium-sized businesses achieve their goals. Rifat’s journey to entrepreneurship began in Bangladesh, where he completed his undergraduate degree and pursued a career as a DJ. When he immigrated to the United States, he finished his Masters in Business Analytics and started working for various S&P 500 companies. These experiences gave him a deep understanding of many business industries and a passion for creating opportunities for others.

Building An Autonomous Team

Rifat’s commitment to helping others succeed is reflected in his management philosophy, which emphasizes aligning the company’s goals with those of its employees. Rifat explains, “I believe in Theory Y, which is all about giving your employees the autonomy to make their own decisions and trusting them to do their job well. When you align the company’s goals with the goals of its employees, you create a win-win situation that benefits everyone involved.”

Social Engagement Group has a 30-person team located in the United States, Canada, Malaysia, England & Bangladesh, and it specializes in helping businesses grow social media followings on all platforms and has an emphasis on build apps for enterprise solutions, inventory management, web applications, e- commerce platforms and other critical aspects of their CRM, Inventory Management, Mobile Phone applications and Website. Social Engagement Group also has a Creative/design, Content Creator team that is renowned for 3D animations, Architectural & Influencer Marketing. Rifat is proud of the work his team has done, saying, “We’re a one-stop-shop for small and medium-sized businesses. We specialize in helping businesses  from their technological needs including  R&D, Social & Digital Media strategy & Information technology will help businesses to position themselves in an authentic manner and connect with their customers.

Walking In His Purpose and Helping Others Do the Same

Rifat’s three steps to pursuing success in life are accepting where you are and what life is giving you, not comparing yourself to others, and breaking down your goals into different aspects of your life. Rifat explains, “I think it’s important to accept where you are in life and be grateful for what you have. It’s also important to avoid comparing yourself to others because everyone has a different journey. Finally, breaking down your goals into different aspects of your life, such as family, work, and entrepreneurship, can help you stay focused and motivated.”

Social Engagement Group’s next venture is Creator’s Way, a portal that allows businesses to connect with creators in a clean and modern interface. The portal will help businesses find influencers and other content creators to promote their products or services on social media and other platforms. Rifat is excited about the potential of Creator’s Way, saying, “We’re always looking for new and innovative ways to help our clients succeed. Creator’s Way is just one example of how we’re constantly evolving and adapting to meet the needs of our clients.”

If you’re a small or medium-sized business looking to accelerate your growth, Social Engagement Group can help. Rifat emphasizes the company’s commitment to affordable, customized solutions and authentic connections with clients, saying, “We want our clients to succeed, and we’re willing to go the extra mile to make that happen. Our focus is on building trust with our clients and creating authentic connections with them. We believe that when our clients succeed, we succeed.” Follow Social Engagement Group on Instagram or visit their website to learn more about their services and how they can help you achieve your goals.

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