TC1 Gels (@tc1gel) is a health and supplement brand that hails from Nevada, USA. They’ve been in the business of creating awesome supplements, fitness gear and workout accessories for years now, and they’ve mastered the art of building a community on social media.
For founder James Cork, marketing on social media has always been a piece of cake, and it’s how he got started in the fitness industry in the first place. Cork wasn’t always the founder of TC1, he actually got his start as a marketer for other health and fitness companies in the past. That’s how he learned about the business of health and fitness, and he hasn’t looked back since.
Cork explains marketing is all about building a community and telling a story. After all, humans love connecting with each other, and they love telling stories, mix the two together and you have the recipe for an amazing brand.
Cork says the best story you can tell as a fitness brand is the story of your greatest clients. You see, when you sell fitness products, and when you help people get into the healthiest shape of their lives, you tend to make a lot of people really happy with you and your products. After all, when a brand or product is responsible for making someone healthier and happier, why wouldn’t they be happy with the product? It’s just common sense.
ATC1 loves using their customer testimonials as a way to market their brand and create a human connection with their audience. This is the most effective way to engage with people and build an audience.
TC1 focuses on empowering people of all shapes and sizes to dial in their fitness. Once they get in great shape, they let them tell the story of their successful journey. It’s a powerful marketing technique, and you’re helping people get healthier and happier.
TC1 has created products and supplements for all kinds of people. They have products for people who are in the gym constantly, less frequent users, and those who haven’t exercised but want the motivation to get started.
Overall, TC1 wants to create a fitness LIFESTYLE. If you don’t incorporate fitness as a part of your routine, you will never remain consistent within your goals.
TC1 believes that creating a lifestyle of fitness is all about shaping your entire life around your fitness goals. It needs to be a part of your life and it has to be irreplaceable. Your health is going to determine your happiness and your success in various other aspects of life, so you can’t underestimate the power of fitness.
You can check out more of TC1 on their Instagram for more tips and tools for creating a fitness lifestyle.